Behind the Brand: The Story of #NewCrew (part II of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
Congratulations to the AIM Award winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2014 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in marketing...
Join us for The Annual Big Game Ad Review at Franklin University!
Wednesday, Feb. 4, 11:30 a.m.-1 p.m. Johnny DiLoretto moderates a panel of experts discussing the best and worst of Sunday’s commercials. About the moderator: Johnny DiLoretto, Gateway Film Center: Director of Communications at the Gateway Film Center, Johnny DiLoretto is a megalomaniacal, Columbus media personality who, in addition, to...
2015 AIM Award Winners
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Year-End Note from Columbus AMA President, Jessica Hamlin
This year was special. Looking back, we realize how pivotal it has been for the Columbus chapter. We focused on our strength that makes the Columbus AMA unique – that our chapter truly Connects. As reflected in our new logo, a core desire to Connect:...
Behind the Brand: The Story of #NewCrew (part I of III)
Part I of the inside look at #NewCrew examines the club's motivation for change You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing...
$40 Billion Extra to Share with You
$40 Billion Extra to Share with You – Marketing to Ring In the Holiday Season With the recent decline in gasoline prices, consumers are pocketing an estimated $40 billion in the fourth quarter of 2014. And, they’re itching to spend it this coming holiday season. Money Burning...
Achievement in Marketing Awards Gala
Get Your Tickets NOW! Celebrate the best in Columbus marketing! Join the Columbus AMA as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! This industry-recognized competition honors excellence in marketing and communications in diverse categories for initiatives completed between October 2013 and...
Promotional Products – Making the Right Choice
Three things you need to know before purchasing promotional products! Promotional products are the medium with the greatest ability to provide someone with the incentive to take an action. 44% of consumers favor promotional products compared to 13% for Direct Mail, 16% for TV, 14% for...
NOVEMBER LUNCHEON: Cannes Festival of Creativity
Together with AAF Columbus, we invite you to the 2014 Cannes Festival of Creativity – Winners Reel presentation for this highly-anticipated annual viewing. Join us as we marvel at the game-changing ideas from the 2014 Cannes Festival of Creativity. The Cannes Lions International Festival of Creativity...