Blog

Congratulations to the Grand AIM Award Winners

Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2013 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in...

Big Game Ad Review

It’s the Annual Big Game Ad Review at Franklin University! Mark your calendar for the fun and fantastic February Columbus AMA Luncheon on Tuesday, February 4, 2013. 32 teams began the season, played hard, and the playoff path led two teams to the pinnacle of football glory. However,...

Marketing and Communication Specialist

COLUMBUS METROPOLITAN LIBRARY Position is responsible for managing marketing and communication projects and brand stewardship in a changing environment. Areas of concentration: Marketing events and promotions, copywriting and media relations, content marketing and project management. Essential Duties and Responsibilities: Responsible for projects from conception through execution. Includes working...

Happy Berkshustmas: The Best Gifts for Gadget Lovers

Author: Dan Shust | VP Resource Lab via Resource's weThink blog Every holiday season, fellow technology lover Chris Berk and I host a company-wide event affectionately known as BerkShustmas (or ChrisDanukkah). During this fast-paced hour, we discuss and demo our favorite tech-influenced gifts for the holiday season. It’s...

Building Authentic Brands from the Inside Out

Telling a true story As a discipline, branding has certainly come a long way. Clever messaging, eye-catching images, and perfect packages are everywhere you turn. But too often, these brands and their stories ring false. Why? Because what they say just doesn’t line up with who...

AIM Entries Extended Due Date – December 20

You kicked a$$ this year, be recognized for it. Earn bragging rights in the 2013 Achievement in Marketing (AIM) Awards Created some amazing work for a client or yourself? Have some results to match?  Enter it into the 2013 Achievement in Marketing Awards sponsored by the Columbus American...

Marketing & Technology

Widespread consumer adoption of mobile and social media innovations is an exciting development in 21st century marketing. Myriad new communication and transaction vehicles, capabilities, and app features, layered on top of an already fast-growing internet, have made the role of the marketer much more interesting than ever. At...