The Little Hashtag That Trended Nationally
Author: Mark Hillman | Executive Creative Director Jan. 20, 2014 If you're a brand on Twitter, the Holy Grail is to do something that trends, then sit back and watch the impressions come rolling in. On January 13, we helped DiGiorno have that Holy Grail moment. At...
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases Our work with consumers, who provide us with insights on where they are shopping, what they are spending, how macro issues are impacting their lives, as well as the media influencers of their motivations to buy, give us...
Congratulations to the Grand AIM Award Winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2013 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in...
Digital SIG: Digital Marketing Budget in 45 Minutes
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Big Game Ad Review
It’s the Annual Big Game Ad Review at Franklin University! Mark your calendar for the fun and fantastic February Columbus AMA Luncheon on Tuesday, February 4, 2013. 32 teams began the season, played hard, and the playoff path led two teams to the pinnacle of football glory. However,...
Marketing and Communication Specialist
COLUMBUS METROPOLITAN LIBRARY Position is responsible for managing marketing and communication projects and brand stewardship in a changing environment. Areas of concentration: Marketing events and promotions, copywriting and media relations, content marketing and project management. Essential Duties and Responsibilities: Responsible for projects from conception through execution. Includes working...
Happy Berkshustmas: The Best Gifts for Gadget Lovers
Author: Dan Shust | VP Resource Lab via Resource's weThink blog Every holiday season, fellow technology lover Chris Berk and I host a company-wide event affectionately known as BerkShustmas (or ChrisDanukkah). During this fast-paced hour, we discuss and demo our favorite tech-influenced gifts for the holiday season. It’s...
Building Authentic Brands from the Inside Out
Telling a true story As a discipline, branding has certainly come a long way. Clever messaging, eye-catching images, and perfect packages are everywhere you turn. But too often, these brands and their stories ring false. Why? Because what they say just doesn’t line up with who...