Five Takeaways From My Weekend at the AMA Leadership Summit
I recently had the opportunity to attend the AMA Leadership Summit in Chicago. Along with great networking and the chance to bond with my fellow chapter board members, I learned some things. Here, in no particular order, are my top five takeaways from the summit: Don’t...
Summer Networking Bash
Join communications groups from throughout Columbus for happy hour networking on Thursday, July 31st hosted by the Columbus AMA & The Central Ohio Public Relations Society of America (PRSA). Join us for conversations and connections on the patio of at Zauber’s Brewing Company from 5:30...
Dr. Roger Blackwell: Three Lessons in Presenting
The other day, I had the distinct honor of hearing Dr. Roger Blackwell speak at our Columbus AMA luncheon. Dr. Blackwell is a marketing legend—I won’t go into all his accolades, but you can visit his site and read his bio here: http://www.rogerblackwellbusiness.com Suffice it to say...
Raise Your Visibility: Three Tips to Get Your Business Noticed
Author Name: Jennifer Brown | Marketing Manager As a marketing professional, one of the nicest compliments to hear is, "I see you guys everywhere!” The thing is, people aren't seeing us everywhere, they see us where it matters, where it counts. We don’t have a huge...
Breaking News: Content Is (Still) King
Author Name: Jennifer Meredith | Creative Director If I had a dollar for every time I heard that “content is king,” I could pack up my iPad and my pugs and retire to a tropical island where a private chef would feed me cronuts all day...
A New Era of the Columbus Crew
There is a buzz around Crew Stadium and it is a very exciting time to be a part of the Columbus Crew. I have been working for the Crew for years but cannot remember a time with so much optimism and excitement. In July of...
We’re in the DAWG Pound!
March Luncheon with Kevin Griffin of the Cleveland Browns Kevin Griffin, vice president of Fan Experience & Marketing for the Cleveland Browns, will join us to discuss his experiences working with one of Ohio's own pro sports teams. Griffin, who played football at Ohio State from 1995-98,...
The Little Hashtag That Trended Nationally
Author: Mark Hillman | Executive Creative Director Jan. 20, 2014 If you're a brand on Twitter, the Holy Grail is to do something that trends, then sit back and watch the impressions come rolling in. On January 13, we helped DiGiorno have that Holy Grail moment. At...
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases Our work with consumers, who provide us with insights on where they are shopping, what they are spending, how macro issues are impacting their lives, as well as the media influencers of their motivations to buy, give us...
Congratulations to the Grand AIM Award Winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2013 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in...