Marketing Mythbuster: You Don’t Need Expensive Software to Improve Your Website’s SEO
Search engine optimization (SEO) is a fickle, ever-changing part of websites and search engines like Google. Yes, using SEO software can boost you to the first page of search results, but there are some easy SEO basics that will always be relevant and easy to...
A NOTE FROM DEBRA PACK, AMA COLUMBUS BOARD PRESIDENT
As my second term as president closed on Friday, June 30 (that's me dressed in black with VP Visual Branding Laura Leggett), I’d like to share what an honor and privilege it has been to lead such a committed and passionate board, working hard to make your AMA Columbus...
How Changes in Media Viewing Habits Impact Advertisers
Originally posted on BrainstormMediaInc.com It’s no secret that the way people consume video content is changing. In 2010, Netflix had 20 million subscribers. By 2014, they had over 50 million subscribers. 7 Sony owned “Crackle” says they have 18 million viewers per month.8 YouTube has over one...
Digging in the Dirt for Social Media Gold
Back in the mid-2000s, no one knew what effect social media would have on the world. Sure, it was a new way to have a conversation. But it seemed wild, untamed and new. Its future still is murky. However, in the past five years, the...
Congratulations AIM Award Winners!
What a fabulous night! Our Achievement in Marketing Awards held on Thursday, Jan. 26 at Vue Columbus celebrated excellence in all facets of marketing and communications. We were thrilled to have so many talented teams submit their work. Our winners are listed here. Congratulations to...
The Julian: Bringing a project to life through storytelling
As marketers our job is to tell a story. Oftentimes that story needs to be created or written, but sometimes you fall into a project whose story was there decades before you, and your job is to run with it. CASTO’s The Julian was very...
Join us for the Big Game Ad Review on Feb. 8!
Get your tickets today for this fun and fantastic AMA Columbus Luncheon! AAF Columbus joins the team to co-present this popular event. It’s no secret – we’re watching the game for the commercials! So come out and tell us what you loved and didn’t love; what...
2017 AIM Award Winners
We congratulate the winners of our 2017 Achievement in Marketing Awards. They were honored at our awards event on Jan. 11, 2018 at Vue Columbus. Thank you to all who submitted work. Watch for our 2018 Call for Entries! ADVERTISING DIVISION Platinum Award: Sarnova Gold Award: Sarnova Gold Award:...
Internal Marketing: How to leverage the most valuable marketing tool—employees
As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive...
Join us Thursday, January 26 for the Achievement in Marketing Awards!
Join us as we celebrate and honor excellence in marketing, communications, graphic design, public relations and advertising. Enjoy drinks, a strolling dinner and desserts at Vue Columbus, an urban, modern space designed for creative energy. It’s the perfect place to mix and mingle with fellow marketing...