Columbus Has No Offseason
Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why...
Join us on September 13th for The Marketing of Sports in Columbus!
Columbus is a city that loves many things: the arts, music, brews, food and sports. Moderated by Linda Logan from Greater Columbus Sports Commission, this panel of marketing leaders from the Columbus Crew SC, Columbus Blue Jackets and Columbus Clippers will share how they break through...
Summer Networking Bash at Balboa is July 21!
Join us at Balboa in Grandview for conversations and connections after work. No speaker, just networking and more networking! When: Thursday, July 21 Time: 5:30 – 7:30pm Cost: $15.00 per person price includes two drink tickets and hors d’oeuvres. Where: Balboa, 1312 Grandview Ave., Columbus, OH 43212 BALBOA — a new concept...
Seven Tips for Digital Marketing Success
The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable,...
Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?
While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as...
Join the American Marketing Association
Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, debate and connection. We’re a collective...
May Luncheon: What Does It Take to Thrive in the Freelance Economy?
The freelance economy is no longer a pipe dream but is coming into its own, with one in three workers in America now freelancing — and that number is expected to grow 40 percent by 2020. Find out what it takes to be successful in this...
Make the Most of Your Shoestring Budget
Instead of looking at a small budget as an obstacle--look at it as a challenge. Consider it a dare. And if your budget is non-existent, then you might want to look at it like a Double-Dog Dare. The next time your budget gets slashed (or...
April Luncheon: Liquid Storytelling
Slip-sliding along! Jeremy Hughes, founder and CEO of Elevate Pictures, tells us what it takes to stay fluid when liquid storytelling. Fragmented audiences across multiple devices and platforms require this new trend in outreach in order fully engulf them into your brand’s world. Join us for our...
Ya Gotta Have (a House) Style (Guide)
I was reading a newsletter put out by the city of Houston (note how that’s written) the other day when I noticed it constantly referred to itself as the City of Houston to differentiate the city government and city service providers from the city itself....