Internal Marketing: How to leverage the most valuable marketing tool—employees
As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive...
Join us Thursday, January 26 for the Achievement in Marketing Awards!
Join us as we celebrate and honor excellence in marketing, communications, graphic design, public relations and advertising. Enjoy drinks, a strolling dinner and desserts at Vue Columbus, an urban, modern space designed for creative energy. It’s the perfect place to mix and mingle with fellow marketing...
Wagons Ho Ho Ho: Grassroots Marketing Efforts Mean Expansion for Ohio-Based Nonprofit
Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Enter Today! Achievement In Marketing Awards; Deadline Is Dec. 8
Our annual AIM Awards recognizes outstanding work that inspires and innovates. Don’t miss this opportunity to spotlight your best work. Entries are judged by marketing professionals outside the Columbus market. Enter below, it's free! Then, join us to celebrate your achievements on Thursday, January 26...
Crisis communications … an insurance policy for your hard-earned brand credibility
You are a brand marketer, and your company’s marketing strategy is really falling into place. You’ve been working for months on a new campaign and your hard work is paying off. Sales are up. Engagement on your website and social media are climbing. All around,...
Don’t Miss Our November Luncheon With LaineGabriel Tuesday, Nov. 15!
When developing the Go-To-Market Strategy for an advertising or marketing campaign, one key audience segment is often left out of the mix – the employee. Engaging employees on an emotional level, developing a deep connection with your brand and purpose not only enhances workplace relations...
Cross promotion, sponsorship & partnering with other companies
Originally posted on BrainstormMediaInc.com Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these...
Columbus Has No Offseason
Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why...
Join us on September 13th for The Marketing of Sports in Columbus!
Columbus is a city that loves many things: the arts, music, brews, food and sports. Moderated by Linda Logan from Greater Columbus Sports Commission, this panel of marketing leaders from the Columbus Crew SC, Columbus Blue Jackets and Columbus Clippers will share how they break through...
Summer Networking Bash at Balboa is July 21!
Join us at Balboa in Grandview for conversations and connections after work. No speaker, just networking and more networking! When: Thursday, July 21 Time: 5:30 – 7:30pm Cost: $15.00 per person price includes two drink tickets and hors d’oeuvres. Where: Balboa, 1312 Grandview Ave., Columbus, OH 43212 BALBOA — a new concept...