In-Person Events are Better for Networking
[Estimated Reading Time: 4 minutes and 29 seconds] We’re pretty sure you’ve noticed something while being out and about. Most people aren’t wearing masks anymore. The social distancing signs are long gone. All in all, the world is returning to the way it looked before COVID....
Digital Marketing in Columbus, Ohio
[Estimated Reading Time: 5 minutes, 21 seconds] You can learn more about digital marketing in Columbus, Ohio in a very simple way—by joining our chapter of the American Marketing Association! We can help you sharpen your skills to impress potential employers, grow your value within...
Finding Marketing Jobs in Columbus, Ohio
[Estimated Reading Time: 6 minutes and 1 second] It’s a scary time to be a job hunter. Layoffs are crashing all around us. Endless reports continue to share the economy’s ongoing decay. But those things don’t stop your need to find work. If you want to...
Move Your Message – The Power Of Integrated Marketing
[Estimated reading time: 2 minutes, 11 seconds] In today’s world of Omni-channel marketing, every channel is at a marketers disposal – email, social media, mobile apps, search engine optimization, as well as traditional forms such as print, direct mail, TV, etc. Often marketers think in...
Minimal Brands, Maximal Noise
[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...
Three Steps to Building a Lead Gen Framework
[Estimated reading time: 2 minutes, 14 seconds] Do a quick Google search on ‘How to generate more leads’ and you’ll find a variety of articles offering advice on the best strategies and tactics. But, before even getting started, it’s really important to make sure you...
Breaking the Habit: Rethinking How You Present
[Estimated Read Time: 2 minutes, 22 seconds] As marketers, we sit through lots of presentations. And we create a lot of presentations. It becomes habitual to open PowerPoint and start placing the information we want to share with the audience. How many times can you recall when a...
Does Your Nonprofit Need a Brand Book?
[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...
5 Things to Immediately Delete From Your Website
There are many blogs that tell you what you should have on your website. It’s harder to find blogs that tell you what not to put on your website. Never fear -- we are here to help! With limited seconds to catch your audience’s attention, your...
Purpose Marketing is the New Cause Marketing
Be honest. When you see a pink item for sale, what is the first thing you think? If you are like me, you think “Yikes, another breast cancer item”. The pervasiveness of the national breast cancer awareness marketing campaign is impressive in its magnitude. We...