Guest Blog: Digital Audits – A Tool to help Predict Future Consumer Actions
We marketers spend powerful amounts of organizational resources to find, communicate with, motivate to act, and drive to action completion members of our target markets. Our toolkit is an integrated bag of media that is in a consistently evolving condition. The media choices made by...
Summer Networking Extravaganza!
Join AMA, PRSA Central Ohio, and IABC Columbus for a joint networking extravaganza! Come relax with us after work–no speaker, just networking and more networking! When: July 16, 2015 Time: 5:30 – 8:00 pm Cost: $15 Price includes two drink tickets and hors d’oeuvres. Note: This is a once/year event, taking the...
June Luncheon: Leveraging Social Media to Change Customer Perceptions at Big Lots
Join the Columbus AMA for our June luncheon event featuring Andrew Stein, Senior Vice President & Chief Customer Officer for Big Lots. Andrew will present on the business & marketing strategies that Big Lots has deployed over the past two years to improve shopping experience...
Guest Blog: How Hot Chicken Takeover Took Over Columbus
If you don’t know about this restaurant, you will soon. It was just named by Columbus Alive as the best new restaurant in 2015 based on a reader’s poll. I bet what you didn’t know is how the owner, Joe Deloss makes a concerted to...
May Luncheon: Now that’s Social: Wendy’s Social Media Marketing
Featuring Brandon Rhoten, VP of Digital & Social Media for Wendy’s: Pretzel Bun Love Songs, “massive stupidity,” and nutritional information for double bacon cheeseburgers: They’re all part of Wendy’s social media strategy to let customers lead the conversation — not marketing. In his presentation at...
AMA Spring Membership Drive
American Marketing Association become bigger. become stronger. become smarter. become a member. Give your career an advantage you won't get anywhere else. Become a member. When you join the AMA, you arm yourself with toolkits, webcasts, white papers, articles, event, best practices, publications, and the largest network of marketing professionals anywhere....
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
April Luncheon: Marketing to Millennials
The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some of the top brands and marketers fear the unknown of the “enigma generation,” the real winners are those who engage and interact with today’s Millennials. Jeff Fromm,...
Behind the Brand: The Story of #NewCrew (part III of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
March Luncheon: Jeni’s Splendid Marketing Plan
Don’t miss our next luncheon event on March 24 with Jill Moorhead, wholesale marketing director for Jeni’s Splendid Ice Creams. Jeni’s is hot, with its brand new HQ in the Arena District and tremendous growth, including its recently announced plans to open a shop in L.A....