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Blog

Three Steps to Building a Lead Gen Framework

[Estimated reading time: 2 minutes, 14 seconds] Do a quick Google search on ‘How to generate more leads’ and you’ll find a variety of articles offering advice on the best strategies and tactics. But, before even getting started, it’s really important to make sure you...

Breaking the Habit: Rethinking How You Present

[Estimated Read Time: 2 minutes, 22 seconds] As marketers, we sit through lots of presentations. And we create a lot of presentations. It becomes habitual to open PowerPoint and start placing the information we want to share with the audience. How many times can you recall when a...

Does Your Nonprofit Need a Brand Book?

[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...

Purpose Marketing is the New Cause Marketing

Be honest. When you see a pink item for sale, what is the first thing you think? If you are like me, you think “Yikes, another breast cancer item”. The pervasiveness of the national breast cancer awareness marketing campaign is impressive in its magnitude. We...

Brand You: Take Time for a Personal Brand Audit

[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018.  Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...

How Social Media is Changing the Business Landscape

[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...

A Guide to Surviving the Retail Landscape

[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...