Blog

How Social Media is Changing the Business Landscape

[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...

A Guide to Surviving the Retail Landscape

[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...

Invest in Yourself With a Professional Headshot

[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot?  You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....

How Google Work Changed Our Small Business

I happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative, we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use...