AI Workshop: Customize ChatGPT for Marketing Tasks
AI can save us hours in marketing tasks, freeing up time for sales and strategizing. But we need to understand how to talk to AI to get the most out of it, and use it for things it's good at. Come together with fellow marketing and...
AMA Columbus Board Members Elected for 2024-25 Term
AMA members voted to approve the entire slate of candidates on its March ballot for the 2024-25 term of the AMA Columbus Board. The volunteers on the ballot are vetted and selected by the sitting board. The AMA is still seeking volunteers for a variety...
MARCH 21: AMA, Dawson Host Agency Leaders for Women’s History Month Luncheon
Learn about the trends and forces affecting the marketing landscape from three of the most successful agency leaders in Central Ohio. These female founders will share their insights as part of AMA Columbus and Dawson Staffing's efforts to honor March as Women's History Month. The Women’s Leadership...
FEB. 22: ‘Reaching a Black Audience’ with Mahogany Magazine Founder C. Sunny Martin
The AMA Columbus and Dawson recruiting in the Grandview area are pleased to host C. Sunny Martin, the founder of Columbus's Mahogany magazine. Light breakfast, talk, raffle: 7:30 AM- 9 AM $10 students, $15 AMA Members, $25 non-members Thursday, Feb. 22 1114 Dublin Road, Columbus, OH, 43215 Sunny will share...
AI-Assisted Search and Google Algos Are the Most Important Personas in 2024
By Adam Townsend, Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS WRITING [Estimated Reading Time: 4 minutes, 14 seconds] In 2024, AI assisted search threatens to upend the entire search-engine-based digital marketing industry. As marketers, we have to give...
SEO Is Dead. Long Live SEO!
By Adam Townsend Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS PIECE [Estimated Reading Time: 3 minutes, 33 seconds] Some market watchers who don’t know any better have started buzzing about the demise of search engine optimization as an industry. An...
AI: The End of Humanity or Just the Beginning?
By Dr. Paul Carringer The End of Humanity [Estimated Reading Time: 4 minutes, 27 seconds] AI generated wars, the end of democracy, brainwashing, unimaginable loss of jobs, and hacks that return humans to the stone age! Frightened yet? “AI Schmai” said Barry Diller on the CNBC show “Squawk...
Writing in Different Brand Voices
[Estimated Reading Time: 3 minutes and 44 seconds] Many people in the marketing industry work as copywriters. But those doing the hiring don't necessarily want those writers to express messages in their voice; it's about creating content in the brand's voice. Being a marketing copywriter can...
Finding Freelance Success: Jackie’s Story
[Estimated Reading Time: 5 minutes, 44 seconds] Freelancing is a career option that has attracted a lot of people. And we say “a lot”, we mean 1.57 billion freelancers on the planet (as of 2023), with 73.3 million of those in the United States. So, if...
Brand Strategy and Management Insights
[Estimated Reading Time: 4 minutes and 39 seconds] As we march into Summer 2023, we realize it’s critical to continue offering important resources to our AMA Columbus community. That’s why we partnered with Scott Eisen, one of our members, to bring you continuing education materials. For...