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Blog

Minimal Brands, Maximal Noise

[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...

Three Steps to Building a Lead Gen Framework

[Estimated reading time: 2 minutes, 14 seconds] Do a quick Google search on ‘How to generate more leads’ and you’ll find a variety of articles offering advice on the best strategies and tactics. But, before even getting started, it’s really important to make sure you...

Breaking the Habit: Rethinking How You Present

[Estimated Read Time: 2 minutes, 22 seconds] As marketers, we sit through lots of presentations. And we create a lot of presentations. It becomes habitual to open PowerPoint and start placing the information we want to share with the audience. How many times can you recall when a...

Does Your Nonprofit Need a Brand Book?

[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...

How Social Media is Changing the Business Landscape

[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...

A Guide to Surviving the Retail Landscape

[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...

Invest in Yourself With a Professional Headshot

[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot?  You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....

Five Relevant Fundamentals for Marketing Agencies

[Estimated Read Time: 7 minutes]   Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...