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Blog

Does Your Nonprofit Need a Brand Book?

[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...

How Social Media is Changing the Business Landscape

[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...

A Guide to Surviving the Retail Landscape

[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...

Invest in Yourself With a Professional Headshot

[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot?  You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....

Five Relevant Fundamentals for Marketing Agencies

[Estimated Read Time: 7 minutes]   Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...

How Google Work Changed Our Small Business

I happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative, we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use...