Raise Your Visibility: Three Tips to Get Your Business Noticed
Author Name: Jennifer Brown | Marketing Manager As a marketing professional, one of the nicest compliments to hear is, "I see you guys everywhere!” The thing is, people aren't seeing us everywhere, they see us where it matters, where it counts. We don’t have a huge...
Breaking News: Content Is (Still) King
Author Name: Jennifer Meredith | Creative Director If I had a dollar for every time I heard that “content is king,” I could pack up my iPad and my pugs and retire to a tropical island where a private chef would feed me cronuts all day...
A New Era of the Columbus Crew
There is a buzz around Crew Stadium and it is a very exciting time to be a part of the Columbus Crew. I have been working for the Crew for years but cannot remember a time with so much optimism and excitement. In July of...
The Little Hashtag That Trended Nationally
Author: Mark Hillman | Executive Creative Director Jan. 20, 2014 If you're a brand on Twitter, the Holy Grail is to do something that trends, then sit back and watch the impressions come rolling in. On January 13, we helped DiGiorno have that Holy Grail moment. At...
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases Our work with consumers, who provide us with insights on where they are shopping, what they are spending, how macro issues are impacting their lives, as well as the media influencers of their motivations to buy, give us...
Happy Berkshustmas: The Best Gifts for Gadget Lovers
Author: Dan Shust | VP Resource Lab via Resource's weThink blog Every holiday season, fellow technology lover Chris Berk and I host a company-wide event affectionately known as BerkShustmas (or ChrisDanukkah). During this fast-paced hour, we discuss and demo our favorite tech-influenced gifts for the holiday season. It’s...
Building Authentic Brands from the Inside Out
Telling a true story As a discipline, branding has certainly come a long way. Clever messaging, eye-catching images, and perfect packages are everywhere you turn. But too often, these brands and their stories ring false. Why? Because what they say just doesn’t line up with who...
Marketing & Technology
Widespread consumer adoption of mobile and social media innovations is an exciting development in 21st century marketing. Myriad new communication and transaction vehicles, capabilities, and app features, layered on top of an already fast-growing internet, have made the role of the marketer much more interesting than ever. At...
First time experience of Columbus AMA
Sean Claire is a new member who volunteered to blog about his first experience attending a Columbus AMA event. View his entire blog here. Forget $80,000 for an MBA. I picked up an MBA type education in 60 minutes while hearing Sean Geehan speak at September’s luncheon....