Guest Blog: How Hot Chicken Takeover Took Over Columbus
If you don’t know about this restaurant, you will soon. It was just named by Columbus Alive as the best new restaurant in 2015 based on a reader’s poll. I bet what you didn’t know is how the owner, Joe Deloss makes a concerted to...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
Year-End Note from Columbus AMA President, Jessica Hamlin
This year was special. Looking back, we realize how pivotal it has been for the Columbus chapter. We focused on our strength that makes the Columbus AMA unique – that our chapter truly Connects. As reflected in our new logo, a core desire to Connect:...
Behind the Brand: The Story of #NewCrew (part I of III)
Part I of the inside look at #NewCrew examines the club's motivation for change You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing...
$40 Billion Extra to Share with You
$40 Billion Extra to Share with You – Marketing to Ring In the Holiday Season With the recent decline in gasoline prices, consumers are pocketing an estimated $40 billion in the fourth quarter of 2014. And, they’re itching to spend it this coming holiday season. Money Burning...
Promotional Products – Making the Right Choice
Three things you need to know before purchasing promotional products! Promotional products are the medium with the greatest ability to provide someone with the incentive to take an action. 44% of consumers favor promotional products compared to 13% for Direct Mail, 16% for TV, 14% for...
Millennials and the Difficulty of Marketing
Why marketing requires focus, discipline, and effort to be successful. What’s up with Millennials and why aren’t they buying like their Boomer parents? Restaurant store traffic is level at best if not down in 2014. According to TDn2K, through its Black Box Intelligence group that provides detailed...
Ordinary Ways for Achieving Exceptional Creativity
Creativity is a hot topic these days. Everyone from accountants to zoologists is asking: How can I be more creative—produce more ideas, better ones, and do so more quickly and reliably? Here are a few methods for keeping your thinking fresh and the ideas flowing. Master...
How to Stay Professionally Healthy for Career Success
Author Name: Angela Slezak LinkedIn: http://www.linkedin.com/in/angelaslezak Wellness programs don’t need to be solely about health. Maintaining “wellness” in your professional life also takes time and planning. Your career, like your body, can deteriorate through neglect, unhealthy choices or an unhealthy environment. What is professional wellness? Dimensions of Wellness describes...
Five Takeaways From My Weekend at the AMA Leadership Summit
I recently had the opportunity to attend the AMA Leadership Summit in Chicago. Along with great networking and the chance to bond with my fellow chapter board members, I learned some things. Here, in no particular order, are my top five takeaways from the summit: Don’t...