Guest Blog: Member Spotlight
Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily...
Guest Blog: Digital Audits – A Tool to help Predict Future Consumer Actions
We marketers spend powerful amounts of organizational resources to find, communicate with, motivate to act, and drive to action completion members of our target markets. Our toolkit is an integrated bag of media that is in a consistently evolving condition. The media choices made by...
Guest Blog: How Hot Chicken Takeover Took Over Columbus
If you don’t know about this restaurant, you will soon. It was just named by Columbus Alive as the best new restaurant in 2015 based on a reader’s poll. I bet what you didn’t know is how the owner, Joe Deloss makes a concerted to...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
Year-End Note from Columbus AMA President, Jessica Hamlin
This year was special. Looking back, we realize how pivotal it has been for the Columbus chapter. We focused on our strength that makes the Columbus AMA unique – that our chapter truly Connects. As reflected in our new logo, a core desire to Connect:...
Behind the Brand: The Story of #NewCrew (part I of III)
Part I of the inside look at #NewCrew examines the club's motivation for change You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing...
$40 Billion Extra to Share with You
$40 Billion Extra to Share with You – Marketing to Ring In the Holiday Season With the recent decline in gasoline prices, consumers are pocketing an estimated $40 billion in the fourth quarter of 2014. And, they’re itching to spend it this coming holiday season. Money Burning...
Promotional Products – Making the Right Choice
Three things you need to know before purchasing promotional products! Promotional products are the medium with the greatest ability to provide someone with the incentive to take an action. 44% of consumers favor promotional products compared to 13% for Direct Mail, 16% for TV, 14% for...
Millennials and the Difficulty of Marketing
Why marketing requires focus, discipline, and effort to be successful. What’s up with Millennials and why aren’t they buying like their Boomer parents? Restaurant store traffic is level at best if not down in 2014. According to TDn2K, through its Black Box Intelligence group that provides detailed...
Ordinary Ways for Achieving Exceptional Creativity
Creativity is a hot topic these days. Everyone from accountants to zoologists is asking: How can I be more creative—produce more ideas, better ones, and do so more quickly and reliably? Here are a few methods for keeping your thinking fresh and the ideas flowing. Master...