Purpose Marketing is the New Cause Marketing
Be honest. When you see a pink item for sale, what is the first thing you think? If you are like me, you think “Yikes, another breast cancer item”. The pervasiveness of the national breast cancer awareness marketing campaign is impressive in its magnitude. We...
Brand You: Are You Carefully Crafting Your Personal Brand?
[Estimated Read Time: 3 minutes] This blog was originally published on Portfolio Creative's website on September 13th, 2018. Our world is becoming more and more brand-centric and for good reason. Brands help set one product apart from another, stand out from the pack, and quickly communicate their...
Brand You: Take Time for a Personal Brand Audit
[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018. Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...
Five Relevant Fundamentals for Marketing Agencies
[Estimated Read Time: 7 minutes] Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...
Marketing Mythbuster: You Don’t Need Expensive Software to Improve Your Website’s SEO
Search engine optimization (SEO) is a fickle, ever-changing part of websites and search engines like Google. Yes, using SEO software can boost you to the first page of search results, but there are some easy SEO basics that will always be relevant and easy to...
A NOTE FROM DEBRA PACK, AMA COLUMBUS BOARD PRESIDENT
As my second term as president closed on Friday, June 30 (that's me dressed in black with VP Visual Branding Laura Leggett), I’d like to share what an honor and privilege it has been to lead such a committed and passionate board, working hard to make your AMA Columbus...
May Luncheon: Now that’s Social: Wendy’s Social Media Marketing
Featuring Brandon Rhoten, VP of Digital & Social Media for Wendy’s: Pretzel Bun Love Songs, “massive stupidity,” and nutritional information for double bacon cheeseburgers: They’re all part of Wendy’s social media strategy to let customers lead the conversation — not marketing. In his presentation at...
AMA Spring Membership Drive
American Marketing Association become bigger. become stronger. become smarter. become a member. Give your career an advantage you won't get anywhere else. Become a member. When you join the AMA, you arm yourself with toolkits, webcasts, white papers, articles, event, best practices, publications, and the largest network of marketing professionals anywhere....