Breaking News: Content Is (Still) King
Author Name: Jennifer Meredith | Creative Director If I had a dollar for every time I heard that “content is king,” I could pack up my iPad and my pugs and retire to a tropical island where a private chef would feed me cronuts all day...
A New Era of the Columbus Crew
There is a buzz around Crew Stadium and it is a very exciting time to be a part of the Columbus Crew. I have been working for the Crew for years but cannot remember a time with so much optimism and excitement. In July of...
We’re in the DAWG Pound!
March Luncheon with Kevin Griffin of the Cleveland Browns Kevin Griffin, vice president of Fan Experience & Marketing for the Cleveland Browns, will join us to discuss his experiences working with one of Ohio's own pro sports teams. Griffin, who played football at Ohio State from 1995-98,...
The Little Hashtag That Trended Nationally
Author: Mark Hillman | Executive Creative Director Jan. 20, 2014 If you're a brand on Twitter, the Holy Grail is to do something that trends, then sit back and watch the impressions come rolling in. On January 13, we helped DiGiorno have that Holy Grail moment. At...
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases
The Omnichannel Imperative: Marketing Trends Influencing Apparel Purchases Our work with consumers, who provide us with insights on where they are shopping, what they are spending, how macro issues are impacting their lives, as well as the media influencers of their motivations to buy, give us...
Congratulations to the Grand AIM Award Winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2013 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in...
Digital SIG: Digital Marketing Budget in 45 Minutes
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Big Game Ad Review
It’s the Annual Big Game Ad Review at Franklin University! Mark your calendar for the fun and fantastic February Columbus AMA Luncheon on Tuesday, February 4, 2013. 32 teams began the season, played hard, and the playoff path led two teams to the pinnacle of football glory. However,...
Marketing and Communication Specialist
COLUMBUS METROPOLITAN LIBRARY Position is responsible for managing marketing and communication projects and brand stewardship in a changing environment. Areas of concentration: Marketing events and promotions, copywriting and media relations, content marketing and project management. Essential Duties and Responsibilities: Responsible for projects from conception through execution. Includes working...