2016 AIM Award Winners
We congratulate the winners of our 2016 Achievement in Marketing Awards. They were honored at our awards event on Jan. 26, 2017 at Vue Columbus. Thank you to all who submitted work. Watch for our 2017 Call for Entries! ADVERTISING DIVISION Platinum Award: Mills James Gold Award: Battelle for Kids...
Join Us for the Achievement in Marketing Awards Reception & Dinner
Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in 2015. Join the Columbus chapter of the American Marketing Association as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! Learn more & register here....
Guest Blog: Promoting an Off-Season Attraction
For an organization that is most popular in the summer but is open year-round, maintaining a strong attendance through the winter can be as difficult as it is vital. Such is the case for many zoos that might see snow before Thanksgiving, including the Columbus...
Wagons Ho Ho Ho … Hope
Eight years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Guest Blog: Trade Shows as a Market Research Tool
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out...
2015 AIM Awards
The deadline to submit your entries has been EXTENDED to Friday, December 4. Don't miss this chance to show off your best work and get the recognition you deserve. Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in...
Guest Blog: Experience #lifeincbus: Change the image perception of Columbus
Being born and raised in Columbus, I knew what others thought of my city - “It’s a Cowtown,” “all of Ohio is flat corn fields” and “everything shuts down after dinner.” I also knew that those things couldn’t be further from the truth. When I...
Become a Member: Know What’s Next in Marketing
For marketers, “What’s next?” is a perpetual question. It speaks as much to the constant change in our industry as it does to our ambition to seize new opportunities and tackle bigger challenges. We’re smart. We’re driven. And we want to do better—for our ourselves...
October Luncheon
Join the Columbus AMA in October for a panel discussion delving into the phenomenon of metropolitan “identity crisis,” much like what the city of Columbus is experiencing. This fascinating topic is based on the feature article from Columbus Monthly, Columbus’ Identity Crisis: Who Are We,...
Guest Blog: Joining #ILookLikeAnEngineer was the Right Thing To Do
The expression on the young woman’s face grabbed my attention. She wore a vague smile, but her eyes had sadness in them. In the photo on my monitor, Isis Anchalee held up a handwritten sign that read, “I help build enterprise software.” Beneath it, she’d...