How Social Media is Changing the Business Landscape
[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...
A Guide to Surviving the Retail Landscape
[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Invest in Yourself With a Professional Headshot
[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot? You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...
Five Relevant Fundamentals for Marketing Agencies
[Estimated Read Time: 7 minutes] Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...
“Get Lit” at Targeting Millennials (in the Opinion of One)
What are two buzz words that you can’t hear enough of? If you answered Millennial and social media, you’re right. I’m sure you're sick of hearing about these two things, but honestly – they are the today and the future of Marketing. A Millennial (known to...
Ten Steps to Building Up Your Small Business Brand
After spending four years at the Columbus Chamber, I came to love many things about our city. One of them being the small business community. Each business I spoke to had such a rich story and I truly enjoyed watching them grow and speaking with...
How Google Work Changed Our Small Business
I happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative, we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use...
Marketing Mythbuster: You Don’t Need Expensive Software to Improve Your Website’s SEO
Search engine optimization (SEO) is a fickle, ever-changing part of websites and search engines like Google. Yes, using SEO software can boost you to the first page of search results, but there are some easy SEO basics that will always be relevant and easy to...