2019 AIM Award Winners
We congratulate the winners of our 2019 Achievement in Marketing Awards. They were honored at our awards event on February 27, 2020 at Copious Columbus. Thank you to all who submitted work. Watch for our 2020 Call for Entries! 1. ADVERTISING DIVISION Platinum Award: Sarnova Gold Award: Dublin...
Brand You: Are You Carefully Crafting Your Personal Brand?
[Estimated Read Time: 3 minutes] This blog was originally published on Portfolio Creative's website on September 13th, 2018. Our world is becoming more and more brand-centric and for good reason. Brands help set one product apart from another, stand out from the pack, and quickly communicate their...
Brand You: Take Time for a Personal Brand Audit
[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018. Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...
How Social Media is Changing the Business Landscape
[Estimated Read Time: 4 minutes, 30 seconds] Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know...
A Guide to Surviving the Retail Landscape
[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Invest in Yourself With a Professional Headshot
[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot? You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...
Five Relevant Fundamentals for Marketing Agencies
[Estimated Read Time: 7 minutes] Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...
2018 AIM Award Winners
1. ADVERTISING DIVISION Platinum Award: Sarnova Gold Award: Sarnova Gold Award: Sarnova Gold Award: K. Cramer Art Illustration & Design Gold Award: Kimball Midwest Gold Award: Sarnova Silver Award: The Dublin Irish Festival Silver Award: Mills James Silver Award: Kimball Midwest 2. MARKETING CAMPAIGNS DIVISION Platinum Award: RMD Advertising Gold Award: RMD Advertising Gold Award: Nationwide Children’s Hospital Gold...