4 Big Career Benefits of Joining Professional Organizations
I’m a big believer in professional organizations as one of the best ways to build your network. I can’t remember when I haven’t been involved in one. From the early days of my career when I was a member of Women in Communications to my...
The Big Game Ad Review is Thursday, Feb. 11!
Teams began the season and played hard, with the playoff path leading two teams to the pinnacle of football glory. However, we all know better … we’re watching the game for the commercials! Get your game face on and join our panel of local experts...
The Coming DEPRESSION…Should Marketers be Concerned?
Depression…that word frightens consumers, business owners, and politicians to the core of their souls. Yet, for the first time in my adult life, that term was used today by Ray Dalio, founder of the world’s largest hedge fund, Bridgewater, and esteemed financial expert. His exact...
Congratulations to the 2015 AIM Awards Winners!
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Holiday Giving All Year Round
The holiday season is full of family, friends and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes...
2016 AIM Award Winners
We congratulate the winners of our 2016 Achievement in Marketing Awards. They were honored at our awards event on Jan. 26, 2017 at Vue Columbus. Thank you to all who submitted work. Watch for our 2017 Call for Entries! ADVERTISING DIVISION Platinum Award: Mills James Gold Award: Battelle for Kids...
Join Us for the Achievement in Marketing Awards Reception & Dinner
Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in 2015. Join the Columbus chapter of the American Marketing Association as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! Learn more & register here....
Guest Blog: Promoting an Off-Season Attraction
For an organization that is most popular in the summer but is open year-round, maintaining a strong attendance through the winter can be as difficult as it is vital. Such is the case for many zoos that might see snow before Thanksgiving, including the Columbus...
Wagons Ho Ho Ho … Hope
Eight years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Guest Blog: Trade Shows as a Market Research Tool
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out...