Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
April Luncheon: Marketing to Millennials
The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some of the top brands and marketers fear the unknown of the “enigma generation,” the real winners are those who engage and interact with today’s Millennials. Jeff Fromm,...
Behind the Brand: The Story of #NewCrew (part III of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
March Luncheon: Jeni’s Splendid Marketing Plan
Don’t miss our next luncheon event on March 24 with Jill Moorhead, wholesale marketing director for Jeni’s Splendid Ice Creams. Jeni’s is hot, with its brand new HQ in the Arena District and tremendous growth, including its recently announced plans to open a shop in L.A....
Behind the Brand: The Story of #NewCrew (part II of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
Congratulations to the AIM Award winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2014 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in marketing...
Join us for The Annual Big Game Ad Review at Franklin University!
Wednesday, Feb. 4, 11:30 a.m.-1 p.m. Johnny DiLoretto moderates a panel of experts discussing the best and worst of Sunday’s commercials. About the moderator: Johnny DiLoretto, Gateway Film Center: Director of Communications at the Gateway Film Center, Johnny DiLoretto is a megalomaniacal, Columbus media personality who, in addition, to...
2015 AIM Award Winners
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Year-End Note from Columbus AMA President, Jessica Hamlin
This year was special. Looking back, we realize how pivotal it has been for the Columbus chapter. We focused on our strength that makes the Columbus AMA unique – that our chapter truly Connects. As reflected in our new logo, a core desire to Connect:...
Behind the Brand: The Story of #NewCrew (part I of III)
Part I of the inside look at #NewCrew examines the club's motivation for change You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing...