April Luncheon: Marketing to Millennials
The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience.
While some of the top brands and marketers fear the unknown of the “enigma generation,” the real winners are those who engage and interact with today’s Millennials.
Jeff Fromm, President of FutureCast, a millennial marketing consultancy, will share research and best practices in creating brand engagement for millennials. This entertaining and educational presentation will challenge participants to unlearn and reimagine what they thought they knew about the millennial generation.
Generally, we will cover:
• The major millennial trends that that influence consumer behavior and attitudes – adventure, travel, peer affirmation, technology, food and beverage and more
• New marketing strategies that win with millennials
• Insights about the millennial generation as new parents
• Examples of best practices you can apply to engaging millennials
• How to re-imagine the role of data in your company
• Why Content Excellence is critical to your future
• The key questions you may not be asking that will help you achieve success
About the speaker:
Jeff is President of FutureCast, a millennial marketing consultancy, a writer for Forbes and a frequent keynote speaker on marketing, innovation and consumer trends. Jeff is the co-author of “Marketing to Millennials” (AMACOM, 2013) and his new book about “Millennials as New Parents” is forthcoming (2015).
Jeff has 25+ years of hands-on experience with brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece BBQ Sauce, Sprint, Whole Foods, Warsteiner Beer and Payless. Jeff also serves as Vice Chairman of Three Dog Bakery. Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics
Members: $35 // Non-members: $45 // Students: $25
Time: 11:30 – 1:00 pm
Franklin University Alumni Hall at Ross Auditorium
301 E. Rich Street
Columbus, OH, 43215