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June Luncheon: Leveraging Social Media to Change Customer Perceptions at Big Lots

andrew steinJoin the Columbus AMA for our June luncheon event featuring Andrew Stein, Senior Vice President & Chief Customer Officer for Big Lots. Andrew will present on the business & marketing strategies that Big Lots has deployed over the past two years to improve shopping experience and change customer perceptions. Find out more about his approach to innovative consumer engagement when you join us on June 16.

ABOUT THE SPEAKER: 

Andrew joined Big Lots as Senior Vice President, Chief Customer Officer in October 2013. He oversees all areas of consumer engagement and customer messaging, including marketing, advertising, brand development, and merchandise presentation.  Andy came to Big Lots from Kmart, where he most recently served as Chief Marketing Officer. An innovator in digital marketing, social media, and e-commerce solutions, he helped Kmart build an integrated retail strategy that produced the viral video favorite “Ship My Pants.” He also made significant contributions to Kmart’s multi-cultural marketing initiative. Prior to Kmart, Andy held senior positions with IBM Global Business Consulting Services, Montgomery Wards & Co., Foot Locker Corporation, and Razorfish.  He earned his MBA from the University of Chicago Booth Graduate School of Business.

Andrew joined Big Lots as Senior Vice President, Chief Customer Officer in October 2013. He oversees all areas of consumer engagement and customer messaging, including marketing, advertising, brand development, and merchandise presentation.  Andy came to Big Lots from Kmart, where he most recently served as Chief Marketing Officer. An innovator in digital marketing, social media, and e-commerce solutions, he helped Kmart build an integrated retail strategy that produced the viral video favorite “Ship My Pants.” He also made significant contributions to Kmart’s multi-cultural marketing initiative. Prior to Kmart, Andy held senior positions with IBM Global Business Consulting Services, Montgomery Wards & Co., Foot Locker Corporation, and Razorfish.  He earned his MBA from the University of Chicago Booth Graduate School of Business.

EVENT DETAILS:

Members: $25  //  Non-members: $35  //  Students: $15

When: June 16, 2015

Time: 11:30 – 1:00 pm

Location:
Franklin University Alumni Hall at Ross Auditorium
301 E. Rich Street
Columbus, OH, 43215

CLICK HERE TO PURCHASE TICKETS

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