2013 AIM Awards Winners

January 1, 2013

Congratulations to the 2013 Achievement in Marketing (AIM) Awards Winners

The Columbus AMA announced the winners of the annual AIM Awards dinner held January 23, 2014 at the Ohio Union Performance Hall. We celebrated entries in multimedia, internet, mobile, digital, advertising, branding and more! We look forward to seeing everyone again next year! Thank you to our judges and volunteers.
To questions regarding entries, please contact programming@columbusama.org
For opportunities on event sponsorship please contact sponsorship@columbusama.org

To read our press release on the event, please click here.

GRAND AIM AWARD – RMD Advertising for “Wagons HoHoHo”
OVERALL AIM AWARDS

Kegler Brown for “Kegler Brown Website Launch”
The Dave Thomas Foundation for Adoption for “The First Time I Met My Child”

ADVERTISING CATEGORY WINNER – Columbus Recreation & Parks Department for “Scioto Mile Falls: A 3D Visual Adventure”
Top Winners:

Columbus Crew for “I’m a Fortress Campaign”
Highlights for Children for “2013 Holiday Gift Guide Catalog”

Sub-Category Winners:

Print Advertising: The Dave Thomas Foundation for Adoption for “The First Time I Met My Child”
Television Advertising: The Columbus Crew’s for “I’m a Fortress Campaign”
Outdoor Advertising: Columbus Recreation & Parks Department for “Scioto Mile Falls: A 3D Visual Adventure”
Indoor Advertising: The Columbus Crew for “Resolute Athletic Complex”
Direct Mail: Highlights for Children for “2013 Holiday Gift Guide Catalog”
Collateral Material: Columbus Recreation & Parks Department for “Scioto Mile 2013 Events and Activities Brochure”

BRANDING OR REBRANDING CATEGORY WINNER – treetree for “Summit Rebranding Project”
Top Winners:

Origo Branding Agency for “Foundation for Appalachian Ohio Branding” and “Alliance to Advance Patient Nutrition Branding” (tie)
Origo Branding Agency for “Advanced Energy Economy Ohio”

Sub-Category Winners:

Corporate Identity: treetree for  “Summit Rebranding Project”
Packaging: Summerfield Advertising for Robert’s Remedies Packaging

EVENT, CONFERENCE AND TRADE SHOW CATEGORY WINNER – RMD Advertising for “Wagons HoHoHo”
Top Winners:

Highlights for Children for Kids Run Event
OSU Rec for Welcome Week

Sub-Category Winners:

Event Marketing: RMD Advertising for “Wagons HoHoHo”
Booth or Display: Origo Branding Agency on behalf of Abbott Oncology for its display at the Oncology Nursing Society Conference

ONLINE MARKETING CATEGORY WINNER – Dave Thomas Foundation for Adoption for davethomasfoundation.org
Top Winners:

Franklin University for “Global MBA Facebook”
Kegler Brown for “Kegler Brown Website Launch”

Sub-Category Winners:

Website: Dave Thomas Foundation for Adoption for davethomasfoundation.org
Online Advertising: Dave Thomas Foundation for Adoption for davethomasfoundation.org
Email Marketing: Franklin University for “Global MBA Facebook Email Launch”
Search Engine Marketing: RMD Advertising for “Bil-Jac Pet Obesity Awareness Campaign”
Social Media or Viral Marketing: Franklin University for “Global MBA Facebook Email Launch”
Interactive Marketing Campaign: Capital Choice for “Capital Choice Interactive”
Mobile Marketing: Capital Choice for “Capital Choice Mobile Website”

PUBLISHING CATEGORY WINNER – OSU Rec for “Rec Sports 2012-13 Handbook”
Top Winner:

OSU Rec for  “Rec Sports 2012-13 Handbook”

Sub-Category Winners:

Dave Thomas Foundation for Adoption for their Annual Report
The United Way of Central Ohio for “United Way of Central Ohio Key Club: Celebrating 15 Years of Philanthropy” book

MARKETING CAMPAIGN CATEGORY WINNER – Highlights for Children for “2013 Highlights Holiday Gift Guide Integrated Campaign”
Top Winners:

Marketing Works for Public Relations Campaign, “Forecasting the Oscars with Data Analytics”
Columbus Metropolitan Library for “2013 Summer Reading Club”

Sub-Category Winners:

Integrated Marketing Campaign: Highlights for Children for “2013 Highlights Holiday Gift Guide Integrated Campaign”
New Product or Service Launch: Nationwide for “457(b) Sweet Options” Campaign
Public Relations: Marketing Works for “Forecasting the Oscars with Data Analytics” campaign

DESIGN CATEGORY WINNER – Dave Thomas Foundation for “When I First Met My Child”
Top Winners:

Columbus Recreation & Parks Department for “Scioto Mile Falls: A 3D Visual Adventure”
Summerfield Advertising for ACPA Logo

Sub-Category Winners

Logo: Summerfield Advertising for ACPA, Arts & College Preparatory Academy Logo
Illustration: Columbus Recreation & Parks Department for “Scioto Mile Falls: A 3D Visual Adventure”
Photography: Dave Thomas Foundation for Adoption for “When I First Met My Child”
Cinematography or Video Production: Dave Thomas Foundation of Adoption for “When I First Met My Child”
Sound: IM Creative for “2013 National Senior Games”

MARKETING SCHOLAR
Megan Cardamen for “Life in Motion” Tumblr Blog