The Julian: Bringing a project to life through storytelling
As marketers our job is to tell a story. Oftentimes that story needs to be created or written, but sometimes you fall into a project whose story was there decades before you, and your job is to run with it. CASTO’s The Julian was very...
Join us for the Big Game Ad Review on Feb. 8!
Get your tickets today for this fun and fantastic AMA Columbus Luncheon! AAF Columbus joins the team to co-present this popular event. It’s no secret – we’re watching the game for the commercials! So come out and tell us what you loved and didn’t love; what...
2017 AIM Award Winners
We congratulate the winners of our 2017 Achievement in Marketing Awards. They were honored at our awards event on Jan. 11, 2018 at Vue Columbus. Thank you to all who submitted work. Watch for our 2018 Call for Entries! ADVERTISING DIVISION Platinum Award: Sarnova Gold Award: Sarnova Gold Award:...
Internal Marketing: How to leverage the most valuable marketing tool—employees
As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive...
Join us Thursday, January 26 for the Achievement in Marketing Awards!
Join us as we celebrate and honor excellence in marketing, communications, graphic design, public relations and advertising. Enjoy drinks, a strolling dinner and desserts at Vue Columbus, an urban, modern space designed for creative energy. It’s the perfect place to mix and mingle with fellow marketing...
Wagons Ho Ho Ho: Grassroots Marketing Efforts Mean Expansion for Ohio-Based Nonprofit
Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Enter Today! Achievement In Marketing Awards; Deadline Is Dec. 8
Our annual AIM Awards recognizes outstanding work that inspires and innovates. Don’t miss this opportunity to spotlight your best work. Entries are judged by marketing professionals outside the Columbus market. Enter below, it's free! Then, join us to celebrate your achievements on Thursday, January 26...
Crisis communications … an insurance policy for your hard-earned brand credibility
You are a brand marketer, and your company’s marketing strategy is really falling into place. You’ve been working for months on a new campaign and your hard work is paying off. Sales are up. Engagement on your website and social media are climbing. All around,...
Don’t Miss Our November Luncheon With LaineGabriel Tuesday, Nov. 15!
When developing the Go-To-Market Strategy for an advertising or marketing campaign, one key audience segment is often left out of the mix – the employee. Engaging employees on an emotional level, developing a deep connection with your brand and purpose not only enhances workplace relations...
Cross promotion, sponsorship & partnering with other companies
Originally posted on BrainstormMediaInc.com Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these...