Digging in the Dirt for Social Media Gold
Back in the mid-2000s, no one knew what effect social media would have on the world. Sure, it was a new way to have a conversation. But it seemed wild, untamed and new. Its future still is murky. However, in the past five years, the...
Congratulations AIM Award Winners!
What a fabulous night! Our Achievement in Marketing Awards held on Thursday, Jan. 26 at Vue Columbus celebrated excellence in all facets of marketing and communications. We were thrilled to have so many talented teams submit their work. Our winners are listed here. Congratulations to...
The Julian: Bringing a project to life through storytelling
As marketers our job is to tell a story. Oftentimes that story needs to be created or written, but sometimes you fall into a project whose story was there decades before you, and your job is to run with it. CASTO’s The Julian was very...
Internal Marketing: How to leverage the most valuable marketing tool—employees
As marketers, we know our company’s purpose, brand essence and values need to be at the core of every communications strategy. But often, these communications campaigns leave out one of our most important audience segments: employees. Internal marketing, or communications specifically targeted to employees to drive...
Wagons Ho Ho Ho: Grassroots Marketing Efforts Mean Expansion for Ohio-Based Nonprofit
Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Crisis communications … an insurance policy for your hard-earned brand credibility
You are a brand marketer, and your company’s marketing strategy is really falling into place. You’ve been working for months on a new campaign and your hard work is paying off. Sales are up. Engagement on your website and social media are climbing. All around,...
Cross promotion, sponsorship & partnering with other companies
Originally posted on BrainstormMediaInc.com Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these...
Columbus Has No Offseason
Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why...
Seven Tips for Digital Marketing Success
The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable,...
Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?
While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as...