Columbus Has No Offseason
Columbus is a bona fide year-round sports destination. We have no offseason and like it that way. Our city’s professional sports teams can certainly attest to that mantra. Regardless of the time of year, our local sports scene continues to defy all odds and prove why...
Seven Tips for Digital Marketing Success
The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high expectations are met with limited budgets. That can cause many marketers to resort to unsustainable,...
Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?
While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial (born 1983 – 1997) and Gen X (1965 – 1982) generations nominated Amazon.com as...
Join the American Marketing Association
Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, debate and connection. We’re a collective...
Make the Most of Your Shoestring Budget
Instead of looking at a small budget as an obstacle--look at it as a challenge. Consider it a dare. And if your budget is non-existent, then you might want to look at it like a Double-Dog Dare. The next time your budget gets slashed (or...
Ya Gotta Have (a House) Style (Guide)
I was reading a newsletter put out by the city of Houston (note how that’s written) the other day when I noticed it constantly referred to itself as the City of Houston to differentiate the city government and city service providers from the city itself....
4 Big Career Benefits of Joining Professional Organizations
I’m a big believer in professional organizations as one of the best ways to build your network. I can’t remember when I haven’t been involved in one. From the early days of my career when I was a member of Women in Communications to my...
The Coming DEPRESSION…Should Marketers be Concerned?
Depression…that word frightens consumers, business owners, and politicians to the core of their souls. Yet, for the first time in my adult life, that term was used today by Ray Dalio, founder of the world’s largest hedge fund, Bridgewater, and esteemed financial expert. His exact...
Congratulations to the 2015 AIM Awards Winners!
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Holiday Giving All Year Round
The holiday season is full of family, friends and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes...