Join the American Marketing Association
Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, debate and connection. We’re a collective...
Make the Most of Your Shoestring Budget
Instead of looking at a small budget as an obstacle--look at it as a challenge. Consider it a dare. And if your budget is non-existent, then you might want to look at it like a Double-Dog Dare. The next time your budget gets slashed (or...
Ya Gotta Have (a House) Style (Guide)
I was reading a newsletter put out by the city of Houston (note how that’s written) the other day when I noticed it constantly referred to itself as the City of Houston to differentiate the city government and city service providers from the city itself....
4 Big Career Benefits of Joining Professional Organizations
I’m a big believer in professional organizations as one of the best ways to build your network. I can’t remember when I haven’t been involved in one. From the early days of my career when I was a member of Women in Communications to my...
The Coming DEPRESSION…Should Marketers be Concerned?
Depression…that word frightens consumers, business owners, and politicians to the core of their souls. Yet, for the first time in my adult life, that term was used today by Ray Dalio, founder of the world’s largest hedge fund, Bridgewater, and esteemed financial expert. His exact...
Congratulations to the 2015 AIM Awards Winners!
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Holiday Giving All Year Round
The holiday season is full of family, friends and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes...
Guest Blog: Promoting an Off-Season Attraction
For an organization that is most popular in the summer but is open year-round, maintaining a strong attendance through the winter can be as difficult as it is vital. Such is the case for many zoos that might see snow before Thanksgiving, including the Columbus...
Wagons Ho Ho Ho … Hope
Eight years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Guest Blog: Trade Shows as a Market Research Tool
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out...