Guest Blog: Member Spotlight
Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily...
Guest Blog: Digital Audits – A Tool to help Predict Future Consumer Actions
We marketers spend powerful amounts of organizational resources to find, communicate with, motivate to act, and drive to action completion members of our target markets. Our toolkit is an integrated bag of media that is in a consistently evolving condition. The media choices made by...
Guest Blog: How Hot Chicken Takeover Took Over Columbus
If you don’t know about this restaurant, you will soon. It was just named by Columbus Alive as the best new restaurant in 2015 based on a reader’s poll. I bet what you didn’t know is how the owner, Joe Deloss makes a concerted to...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
April Luncheon: Marketing to Millennials
The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some of the top brands and marketers fear the unknown of the “enigma generation,” the real winners are those who engage and interact with today’s Millennials. Jeff Fromm,...
Behind the Brand: The Story of #NewCrew (part III of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
March Luncheon: Jeni’s Splendid Marketing Plan
Don’t miss our next luncheon event on March 24 with Jill Moorhead, wholesale marketing director for Jeni’s Splendid Ice Creams. Jeni’s is hot, with its brand new HQ in the Arena District and tremendous growth, including its recently announced plans to open a shop in L.A....
Behind the Brand: The Story of #NewCrew (part II of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
Congratulations to the AIM Award winners
Columbus marketing authority recognizes local agencies, companies and organizations for unique marketing achievements. Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for their 2014 Achievement in Marketing Awards (AIM) with local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in marketing...
Year-End Note from Columbus AMA President, Jessica Hamlin
This year was special. Looking back, we realize how pivotal it has been for the Columbus chapter. We focused on our strength that makes the Columbus AMA unique – that our chapter truly Connects. As reflected in our new logo, a core desire to Connect:...