Author: Joel Kohler

Member Spotlight - Stephanie Sammons

Guest Blog: Member Spotlight

Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily...


AMA Spring Membership Drive

American Marketing Association become bigger. become stronger. become smarter. become a member. Give your career an advantage you won't get anywhere else. Become a member. When you join the AMA, you arm yourself with toolkits, webcasts, white papers, articles, event, best practices, publications, and the largest network of marketing professionals anywhere....

Millennials Jeff Fromm

April Luncheon: Marketing to Millennials

The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some of the top brands and marketers fear the unknown of the “enigma generation,” the real winners are those who engage and interact with today’s Millennials. Jeff Fromm,...