marketing Tag

Invest in Yourself With a Professional Headshot

[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot?  You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....

Five Relevant Fundamentals for Marketing Agencies

[Estimated Read Time: 7 minutes]   Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...