Digital Marketing in Columbus, Ohio
[Estimated Reading Time: 5 minutes, 21 seconds] You can learn more about digital marketing in Columbus, Ohio in a very simple way—by joining our chapter of the American Marketing Association! We can help you sharpen your skills to impress potential employers, grow your value within...
Minimal Brands, Maximal Noise
[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...
Breaking the Habit: Rethinking How You Present
[Estimated Read Time: 2 minutes, 22 seconds] As marketers, we sit through lots of presentations. And we create a lot of presentations. It becomes habitual to open PowerPoint and start placing the information we want to share with the audience. How many times can you recall when a...
Does Your Nonprofit Need a Brand Book?
[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...
Purpose Marketing is the New Cause Marketing
Be honest. When you see a pink item for sale, what is the first thing you think? If you are like me, you think “Yikes, another breast cancer item”. The pervasiveness of the national breast cancer awareness marketing campaign is impressive in its magnitude. We...
Brand You: Take Time for a Personal Brand Audit
[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018. Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Invest in Yourself With a Professional Headshot
[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot? You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....
Five Relevant Fundamentals for Marketing Agencies
[Estimated Read Time: 7 minutes] Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...