Vuma Business Solutions
Solopreneur/Freelancer Vuma Business Solutions specializes in helping associations, nonprofits, and mission-driven small businesses optimize their internal operations and amplify their market presence. Paula Yoho, VP of Membership for the AMA Columbus, is the founder of Vuma. Our core capabilities in Strategic Growth & Communications and Organizational Efficiency...
Lande Marketing Agency
Local Agency LANDE Marketing Agency, provides marketing services that that boost your ROI and skyrocket your bottom line, including: Lead Generation SEO, content and strategy CRM management Web Develoment Social Media LANDE's goal is to bring your brand to life through technology. With an emphasis on social media, web design and web...
MARCH 21: AMA, Dawson Host Agency Leaders for Women’s History Month Luncheon
Learn about the trends and forces affecting the marketing landscape from three of the most successful agency leaders in Central Ohio. These female founders will share their insights as part of AMA Columbus and Dawson Staffing's efforts to honor March as Women's History Month. The Women’s Leadership...
AI-Assisted Search and Google Algos Are the Most Important Personas in 2024
By Adam Townsend, Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS WRITING [Estimated Reading Time: 4 minutes, 14 seconds] In 2024, AI assisted search threatens to upend the entire search-engine-based digital marketing industry. As marketers, we have to give...
SEO Is Dead. Long Live SEO!
By Adam Townsend Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS PIECE [Estimated Reading Time: 3 minutes, 33 seconds] Some market watchers who don’t know any better have started buzzing about the demise of search engine optimization as an industry. An...
AI: The End of Humanity or Just the Beginning?
By Dr. Paul Carringer The End of Humanity [Estimated Reading Time: 4 minutes, 27 seconds] AI generated wars, the end of democracy, brainwashing, unimaginable loss of jobs, and hacks that return humans to the stone age! Frightened yet? “AI Schmai” said Barry Diller on the CNBC show “Squawk...
Writing in Different Brand Voices
[Estimated Reading Time: 3 minutes and 44 seconds] Many people in the marketing industry work as copywriters. But those doing the hiring don't necessarily want those writers to express messages in their voice; it's about creating content in the brand's voice. Being a marketing copywriter can...
Finding Freelance Success: Jackie’s Story
[Estimated Reading Time: 5 minutes, 44 seconds] Freelancing is a career option that has attracted a lot of people. And we say “a lot”, we mean 1.57 billion freelancers on the planet (as of 2023), with 73.3 million of those in the United States. So, if...
Brand Strategy and Management Insights
[Estimated Reading Time: 4 minutes and 39 seconds] As we march into Summer 2023, we realize it’s critical to continue offering important resources to our AMA Columbus community. That’s why we partnered with Scott Eisen, one of our members, to bring you continuing education materials. For...
How to Start an eCommerce Business
[Estimated Reading Time: 6 minutes, 10 seconds] It’s no secret that eCommerce websites are wildly popular, and marketing these sites is massively important for their success. Maybe this is part of your job. Or if you’re a freelance copywriter or designer, your website may be...