MARCH 21: AMA, Dawson Host Agency Leaders for Women’s History Month Luncheon
Learn about the trends and forces affecting the marketing landscape from three of the most successful agency leaders in Central Ohio. These female founders will share their insights as part of AMA Columbus and Dawson Staffing's efforts to honor March as Women's History Month. The Women’s Leadership...
AI-Assisted Search and Google Algos Are the Most Important Personas in 2024
By Adam Townsend, Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS WRITING [Estimated Reading Time: 4 minutes, 14 seconds] In 2024, AI assisted search threatens to upend the entire search-engine-based digital marketing industry. As marketers, we have to give...
SEO Is Dead. Long Live SEO!
By Adam Townsend Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS PIECE [Estimated Reading Time: 3 minutes, 33 seconds] Some market watchers who don’t know any better have started buzzing about the demise of search engine optimization as an industry. An...
AI: The End of Humanity or Just the Beginning?
By Dr. Paul Carringer The End of Humanity [Estimated Reading Time: 4 minutes, 27 seconds] AI generated wars, the end of democracy, brainwashing, unimaginable loss of jobs, and hacks that return humans to the stone age! Frightened yet? “AI Schmai” said Barry Diller on the CNBC show “Squawk...
Writing in Different Brand Voices
[Estimated Reading Time: 3 minutes and 44 seconds] Many people in the marketing industry work as copywriters. But those doing the hiring don't necessarily want those writers to express messages in their voice; it's about creating content in the brand's voice. Being a marketing copywriter can...
Finding Freelance Success: Jackie’s Story
[Estimated Reading Time: 5 minutes, 44 seconds] Freelancing is a career option that has attracted a lot of people. And we say “a lot”, we mean 1.57 billion freelancers on the planet (as of 2023), with 73.3 million of those in the United States. So, if...
Brand Strategy and Management Insights
[Estimated Reading Time: 4 minutes and 39 seconds] As we march into Summer 2023, we realize it’s critical to continue offering important resources to our AMA Columbus community. That’s why we partnered with Scott Eisen, one of our members, to bring you continuing education materials. For...
How to Start an eCommerce Business
[Estimated Reading Time: 6 minutes, 10 seconds] It’s no secret that eCommerce websites are wildly popular, and marketing these sites is massively important for their success. Maybe this is part of your job. Or if you’re a freelance copywriter or designer, your website may be...
Networking Success: Jynx’s Story
[Estimated Reading Time: 2 minutes, 9 seconds] Networking can alter the course of your career, especially if you’re tired of running into endless brick walls in pursuit of a new position. Just ask Jynx Gresser. She’s the marketing and communications coordinator at the National Veterans Memorial...
In-Person Events are Better for Networking
[Estimated Reading Time: 4 minutes and 29 seconds] We’re pretty sure you’ve noticed something while being out and about. Most people aren’t wearing masks anymore. The social distancing signs are long gone. All in all, the world is returning to the way it looked before COVID....