Brand Strategy and Management Insights
[Estimated Reading Time: 4 minutes and 39 seconds] As we march into Summer 2023, we realize it’s critical to continue offering important resources to our AMA Columbus community. That’s why we partnered with Scott Eisen, one of our members, to bring you continuing education materials. For...
Minimal Brands, Maximal Noise
[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...
Does Your Nonprofit Need a Brand Book?
[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...
5 Things to Immediately Delete From Your Website
There are many blogs that tell you what you should have on your website. It’s harder to find blogs that tell you what not to put on your website. Never fear -- we are here to help! With limited seconds to catch your audience’s attention, your...
A Guide to Surviving the Retail Landscape
[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...
Invest in Yourself With a Professional Headshot
[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot? You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...
“Get Lit” at Targeting Millennials (in the Opinion of One)
What are two buzz words that you can’t hear enough of? If you answered Millennial and social media, you’re right. I’m sure you're sick of hearing about these two things, but honestly – they are the today and the future of Marketing. A Millennial (known to...
Ten Steps to Building Up Your Small Business Brand
After spending four years at the Columbus Chamber, I came to love many things about our city. One of them being the small business community. Each business I spoke to had such a rich story and I truly enjoyed watching them grow and speaking with...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...