branding Tag

Does Your Nonprofit Need a Brand Book?

[Estimated Read Time: 2 minutes, 27 seconds] Yes! But let’s take a step back. What do I mean by brand book? I actually mean two separate things, an internal brand style guide and an external brand book. I think every nonprofit should have both. But why is branding...

A Guide to Surviving the Retail Landscape

[Estimated Read Time: 4 minutes] 2017 was a tough year for many retailers. Many of the biggest names in brick-and-mortar had to close their doors to dropping sales and foot traffic. So what can we attribute to this drop in mall shopping and department store conversion?...

Invest in Yourself With a Professional Headshot

[Estimated Read Time: 4 minutes] Remember when you first joined Facebook and uploaded a profile picture? Did you have a headshot?  You probably searched your computer or your phone for a selfie or a decent enough photo you could crop others out of. It was…good enough....