Ten Steps to Building Up Your Small Business Brand
After spending four years at the Columbus Chamber, I came to love many things about our city. One of them being the small business community. Each business I spoke to had such a rich story and I truly enjoyed watching them grow and speaking with...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
Behind the Brand: The Story of #NewCrew (part III of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
Behind the Brand: The Story of #NewCrew (part II of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...
Behind the Brand: The Story of #NewCrew (part I of III)
Part I of the inside look at #NewCrew examines the club's motivation for change You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing...