AI-Assisted Search and Google Algos Are the Most Important Personas in 2024
By Adam Townsend, Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS WRITING [Estimated Reading Time: 4 minutes, 14 seconds] In 2024, AI assisted search threatens to upend the entire search-engine-based digital marketing industry. As marketers, we have to give...
AI: The End of Humanity or Just the Beginning?
By Dr. Paul Carringer The End of Humanity [Estimated Reading Time: 4 minutes, 27 seconds] AI generated wars, the end of democracy, brainwashing, unimaginable loss of jobs, and hacks that return humans to the stone age! Frightened yet? “AI Schmai” said Barry Diller on the CNBC show “Squawk...
Writing in Different Brand Voices
[Estimated Reading Time: 3 minutes and 44 seconds] Many people in the marketing industry work as copywriters. But those doing the hiring don't necessarily want those writers to express messages in their voice; it's about creating content in the brand's voice. Being a marketing copywriter can...
Guest Blog: Trade Shows as a Market Research Tool
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out...
Guest Blog: Joining #ILookLikeAnEngineer was the Right Thing To Do
The expression on the young woman’s face grabbed my attention. She wore a vague smile, but her eyes had sadness in them. In the photo on my monitor, Isis Anchalee held up a handwritten sign that read, “I help build enterprise software.” Beneath it, she’d...
Guest Blog: Member Spotlight
Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily...
Guest Blog: Digital Audits – A Tool to help Predict Future Consumer Actions
We marketers spend powerful amounts of organizational resources to find, communicate with, motivate to act, and drive to action completion members of our target markets. Our toolkit is an integrated bag of media that is in a consistently evolving condition. The media choices made by...
Guest Blog: How Hot Chicken Takeover Took Over Columbus
If you don’t know about this restaurant, you will soon. It was just named by Columbus Alive as the best new restaurant in 2015 based on a reader’s poll. I bet what you didn’t know is how the owner, Joe Deloss makes a concerted to...
Four things I learned when building my personal brand
For more than 10 years I’ve been working in the marketing field, helping companies solve all sorts of communication issues. I can whip up copy or knock out strategy quite fast – and it’s not because I’m any better at my profession, it’s because I’ve...
Behind the Brand: The Story of #NewCrew (part III of III)
Behind the Brand: The Story of #NewCrew By Ryan Schwepfinger You've seen the street ads, digital billboards and social teaser campaigns. TheCrew.com's Ryan Schwepfinger is your go-to source for an inside look at the club's new identity and the process of bringing it to life, with a...