Brand You: Are You Carefully Crafting Your Personal Brand?
[Estimated Read Time: 3 minutes] This blog was originally published on Portfolio Creative's website on September 13th, 2018. Our world is becoming more and more brand-centric and for good reason. Brands help set one product apart from another, stand out from the pack, and quickly communicate their...
Brand You: Take Time for a Personal Brand Audit
[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018. Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...
Five Relevant Fundamentals for Marketing Agencies
[Estimated Read Time: 7 minutes] Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...
Marketing Mythbuster: You Don’t Need Expensive Software to Improve Your Website’s SEO
Search engine optimization (SEO) is a fickle, ever-changing part of websites and search engines like Google. Yes, using SEO software can boost you to the first page of search results, but there are some easy SEO basics that will always be relevant and easy to...
A NOTE FROM DEBRA PACK, AMA COLUMBUS BOARD PRESIDENT
As my second term as president closed on Friday, June 30 (that's me dressed in black with VP Visual Branding Laura Leggett), I’d like to share what an honor and privilege it has been to lead such a committed and passionate board, working hard to make your AMA Columbus...
April Luncheon: Liquid Storytelling
Slip-sliding along! Jeremy Hughes, founder and CEO of Elevate Pictures, tells us what it takes to stay fluid when liquid storytelling. Fragmented audiences across multiple devices and platforms require this new trend in outreach in order fully engulf them into your brand’s world. Join us for our...
Join Us for the Achievement in Marketing Awards Reception & Dinner
Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in 2015. Join the Columbus chapter of the American Marketing Association as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! Learn more & register here....
October Luncheon
Join the Columbus AMA in October for a panel discussion delving into the phenomenon of metropolitan “identity crisis,” much like what the city of Columbus is experiencing. This fascinating topic is based on the feature article from Columbus Monthly, Columbus’ Identity Crisis: Who Are We,...