Congratulations to the 2015 AIM Awards Winners!
We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries...
Holiday Giving All Year Round
The holiday season is full of family, friends and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes...
Join Us for the Achievement in Marketing Awards Reception & Dinner
Celebrate the individuals, ideas, companies and campaigns that pushed the envelope and drove the industry forward in 2015. Join the Columbus chapter of the American Marketing Association as we celebrate entries in multimedia, internet, mobile, digital, advertising, branding and more! Learn more & register here....
Guest Blog: Promoting an Off-Season Attraction
For an organization that is most popular in the summer but is open year-round, maintaining a strong attendance through the winter can be as difficult as it is vital. Such is the case for many zoos that might see snow before Thanksgiving, including the Columbus...
Wagons Ho Ho Ho … Hope
Eight years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical...
Guest Blog: Trade Shows as a Market Research Tool
Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out...
Guest Blog: Experience #lifeincbus: Change the image perception of Columbus
Being born and raised in Columbus, I knew what others thought of my city - “It’s a Cowtown,” “all of Ohio is flat corn fields” and “everything shuts down after dinner.” I also knew that those things couldn’t be further from the truth. When I...
Guest Blog: Joining #ILookLikeAnEngineer was the Right Thing To Do
The expression on the young woman’s face grabbed my attention. She wore a vague smile, but her eyes had sadness in them. In the photo on my monitor, Isis Anchalee held up a handwritten sign that read, “I help build enterprise software.” Beneath it, she’d...
Guest Blog: Member Spotlight
Name: Stephanie Sammons Company: Ohio State Bar Association Job Title: Senior Manager, Marketing & Branding Strategies Tell me how you first got involved in Marketing. I landed my first job in marketing, as digital marketing manager at Bob Evans, without actually having any formalized marketing experience (my background was primarily...
Guest Blog: Digital Audits – A Tool to help Predict Future Consumer Actions
We marketers spend powerful amounts of organizational resources to find, communicate with, motivate to act, and drive to action completion members of our target markets. Our toolkit is an integrated bag of media that is in a consistently evolving condition. The media choices made by...