Crack the Customer Code: Data That Wins
Here’s the first thing every business needs to understand: owning your customer data is non-negotiable. ...
HubSpot’s 2025 Marketing Report: What Freelancers & Small Teams Need to Know
Every year, HubSpot releases its State of Marketing report, often geared toward CMOs and executives at large enterprises. But what about the rest of us—freelancers, boutique agencies, and marketers managing client accounts for companies in the $2M–$10M range? https://youtu.be/cjUdRZqBtF4?si=V31MsyvBWQSahCOQ Listen and subscribe on Spotify: Listen and subscribe via...
MARCH 21: AMA, Dawson Host Agency Leaders for Women’s History Month Luncheon
Learn about the trends and forces affecting the marketing landscape from three of the most successful agency leaders in Central Ohio. These female founders will share their insights as part of AMA Columbus and Dawson Staffing's efforts to honor March as Women's History Month. The Women’s Leadership...
SEO Is Dead. Long Live SEO!
By Adam Townsend Founder and Chief Brand Advocate, Townsend Creative Imaging LLC NO AI INVOLVED IN CREATION OF THIS PIECE [Estimated Reading Time: 3 minutes, 33 seconds] Some market watchers who don’t know any better have started buzzing about the demise of search engine optimization as an industry. An...
AI: The End of Humanity or Just the Beginning?
By Dr. Paul Carringer The End of Humanity [Estimated Reading Time: 4 minutes, 27 seconds] AI generated wars, the end of democracy, brainwashing, unimaginable loss of jobs, and hacks that return humans to the stone age! Frightened yet? “AI Schmai” said Barry Diller on the CNBC show “Squawk...
Minimal Brands, Maximal Noise
[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...
Five Social Media Trends to Include in Your Marketing Strategy
[Estimated Read Time: 4 minutes] As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decreases, brands need to reevaluate their social media marketing strategy if...
Staying Trendy on Social without Sabotaging Your Brand
[Estimated Read Time: 3 minutes] #NationalDonutDay and #CrosswordPuzzleDay have come and gone, and then the next national-day-of-something is right around the corner. On days like these, it seems like anyone and everyone is posting and engaging with this content. you feel like your brand is missing...