communications Tag

Brand You: Take Time for a Personal Brand Audit

[Estimated Read Time: 2 minutes] This blog was originally published on Portfolio Creative's website on September 18th, 2018.  Branding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all...

Five Relevant Fundamentals for Marketing Agencies

[Estimated Read Time: 7 minutes]   Healthcare marketing and communications are in a state of rapid change. In fact, some would say it’s sideways compared to how it looked when I joined GSW in June 2000. Between customers, the competitive landscape, regulations, promotional strategies, and media options,...