HubSpot’s 2025 Marketing Report: What Freelancers & Small Teams Need to Know

Every year, HubSpot releases its State of Marketing report, often geared toward CMOs and executives at large enterprises. But what about the rest of us—freelancers, boutique agencies, and marketers managing client accounts for companies in the $2M–$10M range?

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Key Takeaways:

• AI is your unfair advantage: How small teams can use AI to scale content and marketing efforts without extra headcount.
• Traffic doesn’t matter—attention does: Why reach is meaningless without engagement and what to do about it.
• Branded content is king: How to stand out in 2025 by creating intelligent, visual, and brand-led content.
• Podcasts are blowing up: 91% of marketing teams are doubling down on audio—here’s why you should too.
• The most in-demand marketing jobs for 2025: If you’re a freelancer or job-seeker, this is where brands are hiring.

Timestamps:
00:00 – Why we’re breaking down the HubSpot report for freelancers & small teams
02:55 – AI’s role in smarter, faster content creation
05:12 – How to stop chasing traffic and start capturing attention
08:34 – Why Millennials still dominate marketing spend
11:20 – The 5 most in-demand marketing jobs in 2025
14:02 – Video content is still king—but podcasting is rising fast
18:45 – The power of personalization in marketing campaigns
21:11 – Lessons from Jaguar’s bold rebrand
25:05 – The shift to quality over quantity in content
28:32 – Closing thoughts & how to apply this to your business

Resources Mentioned:

• HubSpot’s 2025 State of Marketing Report
• AMA Columbus Events

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