Digital Marketing in Columbus, Ohio

[Estimated Reading Time: 5 minutes, 21 seconds] You can learn more about digital marketing in Columbus, Ohio in a very simple way—by joining our chapter of the American Marketing Association! We can help you sharpen your skills to impress potential employers, grow your value within your current company, and expand your network.

Curiosity piqued? 

Good! Then let’s just dive right into information that could make a massive impact on your career.

Learn Digital Marketing in Columbus, Ohio

A great first step to learn digital marketing is attending our educational opportunities. We bring in experts from a wide variety of disciplines that explore hot topics, important tools, and industry-leading strategies. 

On top of that, each expert is available for one-to-one interaction with each attendee through a meeting or phone call. 

Here’s one example: Our partnership with the Digital Marketing Institute! They are a global leader in professional digital marketing certification. You’ll be given access to 30 hours of self-paced online learning before being asked to take an in-person exam.

The topics covered include:

• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy

And once it’s all over, you’ll become dually certified, through the American Marketing Association and the Digital Marketing Institute, with TWO credentials: 

1. The American Marketing Association Professional Certified Marketer (PCM®)
2. Certified Digital Marketing Professional

Having these certifications will impress potential employers in a tremendous way. In fact, here are some statistics that are very eye-opening: 

• 92% of DMI graduates have said that our digital marketing course has had a positive impact on their career.

• 81% of DMI graduates have been promoted after completing one of our digital marketing programs.

• 88% of DMI graduates are working at senior or management level.

Now you see why offerings like this are so important. And if you’re looking to grow your marketing career, this is a big step toward that goal.

But that’s not the whole journey.

Columbus, Ohio Digital Marketing Experts

Educational opportunities aren’t the only way to learn digital marketing. Numerous people find mentors through our Columbus-area networking events. 

If there’s some part of digital marketing you’ve always wanted to learn and need a little help with, many of the people within our organization would be more than happy to assist you! 

Remember, this world is all about relationships.

That means when you attend our events, be sure to talk to as many people as you can. Feel free to ask them to connect on LinkedIn, and follow up later through a message if you feel it’s appropriate. 

If you’re kind, patient, and appropriate, you’ll find most people will be eager to help you. Ask them to jump on a call and explain a digital marketing strategy or see if they’ll point you toward another resource. 

You’ll likely be pleasantly surprised.

Remember to keep an eye on that Events page and attend every event you can! If you’re shy, we have event ambassadors whose sole job at these gatherings is to make sure everyone feels welcome, included, and connected. 

If you’re an introvert, this makes meeting people so much easier!

The People Who Make Up AMA Columbus

As you know, digital marketing exists within many companies and industries in Columbus, Ohio. According to our latest data, they come from: 

• Financial services (Nationwide, JPMorgan Chase, Schneider Downs, Clarus Partners) – 5.6%
• Non-Profits (Columbus Chamber of Commerce, JobsOhio, United Way, Columbus Foundation) – 11.4%
• Higher Education (The Ohio State University, Franklin University, Capital University, Columbus State Community College) – 17.6%
• Professional Services (Portfolio Creative, Paul Werth Associates) – 4.5%
• Health Care (Cardinal Health, OhioHealth, Humana) – 12.5%
• Government (ODNR) – 1.7%

OK, that’s one part of the picture. If you’re curious about job titles, here’s another helping of revealing data.

• Manager – 29.8%
• Coordinator/Specialist – 10.7%
• Director – 15.5%
• Vice-President – 6.5%
• CEO/President/Principal – 7.1%
• CMO – 2.9%
• Consultant/Analyst – 7.7%
• Account Manager – 3.5%

Finally, our surveys reveal what these members are interested in. Not only does this tell you where their expertise is, but it also gives you an idea of what type of information they may be looking for. After all, perhaps you could help them! This is how the data shook out: 

• Advertising – 17.6%
• Analytics & Metrics – 11.1%
• Brand & Product Development – 30.1%
• Marketing Communications 9.5%
• Online/Interactive – 4.3%
• Other – 27.4%

What Are People Saying About AMA Columbus?

If you want to learn about digital marketing in Columbus, Ohio then AMA Columbus is the place to be. But don’t take our word for it. Check out some of these testimonials!

“I joined the AMA a year ago after being in Columbus for 2 years. I had been in Columbus and felt stuck in a job I did not enjoy and figured I needed to do something about it. Found out the AMA was there and decided to dive in a new networking group with other marketers. Within my first interactions I became a volunteer and within months had created an amazing network which has taught me many things marketing, and helped me land my dream job!” – Daniel Alejandro Baca, Digital Marketing Strategist

“New to my position and Columbus, I joined AMA Columbus and volunteered on the AIM Committee to connect with other marketing individuals. AMA Columbus provides a great place to learn new industry trends as well as connect with some of best and brightest minds in the industry. Whether you are an established professional or new to the industry, joining AMA Columbus is a-must.” – Kathryn L. Oster, Marketing Specialist, Budros Ruhlin Roe 

“When I first came to Columbus I had few professional connections. Since joining the AMA, I have grown my professional network, discovered new employment opportunities, and generated new sales leads. I have also gained important industry knowledge through the AMA Luncheon events that have both challenged and expanded my understanding of best marketing practices. I can say with confidence that becoming a member of the AMA has been one of the greatest professional investments I have made in my career. – Camille Schwartz, Account Manager (Origo Branding)

Final Thoughts

Checking out our chapter of the AMA is a great way to learn digital marketing in Columbus, Ohio. Be sure to take advantage of our educational opportunities and meet a lot of excellent people who are more than happy to assist and support you! 

Follow us on Facebook and Twitter for all the latest. And don’t forget to check out our other blog entries. 

And if you enjoyed this entry, please share with others through social media or even by texting it to a friend! 

We hope to see you at the next event!