We Spent 1.5 Years Interviewing Marketing Leaders. These Are The Habits Of The Highest Earners.

Over the past year and a half, I’ve interviewed over 50 successful marketers, entrepreneurs, and business owners on the Marketing by Design podcast. Through these conversations, I’ve identified five key habits that consistently help them achieve success.

If you’re looking to level up your marketing career or business…

start doing these now.

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1. Master the Art of Research

Successful marketers are relentless learners. They dive deep into their niche, constantly staying curious and solving problems within their industry. Sydney Stern-Miller, featured on Episode 59, exemplifies this habit by exploring AI innovations and sharing her findings through content creation. This commitment to research improves their expertise, job performance, and income potential.

Key takeaway: Commit to lifelong learning. Stay curious and explore emerging trends that impact your industry.

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2. Never Stop Pitching

High performers know the power of pitching their ideas, services, or projects. They don’t let rejection deter them. Liz Mosley, a graphic designer interviewed in Episode 40, created a “100-day rejection challenge” to shift her mindset around failure. By embracing the word “no,” she unlocked new opportunities.

Key takeaway: The more you pitch, the closer you get to the right opportunities. Reframe rejection as a step toward success.

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3. Build a Strong Network

Networking is non-negotiable for top marketers and entrepreneurs. They actively attend events, join communities, and cultivate relationships. As Lacy Picazo of Zoco Design pointed out in our conversation, positioning yourself and giving people a reason to remember you is crucial.

Key takeaway: Show up to networking events prepared to make an impression. Relationships can lead to career-changing opportunities.

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4. Tell Compelling Stories

Storytelling is a powerful tool that helps high achievers build loyal audiences. They consistently share their journey, insights, and experiences across various platforms. Meg Adams, a TEDx speaker featured in Episode 66, has built her career by helping business owners convey authentic stories on camera.

Key takeaway: Share your story consistently on a platform that resonates with your audience. You don’t need millions of followers—just the right ones.

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5. Serve Others with Purpose

Perhaps the most overlooked habit of high earners is their dedication to service. They stay aligned with their purpose, whether it’s supporting their clients, teams, or broader communities. SEO Agency owner Sam Sarsten on episode 44, a long-time entrepreneur, emphasizes that service is the foundation of his success.

Key takeaway: Focus on creating impact beyond yourself. When you prioritize service, everything else—success, fulfillment, and growth—follows.

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Final Thoughts

Implementing these five habits—researching, pitching, networking, storytelling, and serving—can transform your career trajectory. These are the traits shared by the most successful marketers and entrepreneurs I’ve interviewed on Marketing by Design.

If you’re in the Columbus area, check out AMA Columbus events to expand your network and gain more actionable insights. Keep tuning in every Tuesday for more strategies to level up your marketing career!

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