The ‘Linkedin Scientist’ David Young, MBA: Small Mistakes That Destroy Your Success

In this episode of Marketing by Design, David Young, known as “The LinkedIn Scientist,” joins us to share his expert insights on maximizing LinkedIn as a marketer. With over 20 years of corporate experience in sales, finance, and data analytics, David transformed his career by leveraging LinkedIn to build a thriving consulting business. He discusses his strategies for creating genuine connections, building a personal brand, and optimizing LinkedIn content for both engagement and ROI.

Listen and subscribe on Spotify

Listen and Subscribe via Apple

Key Takeaways:

• Morning Routine on LinkedIn: Start with clearing notifications, responding to comments, and engaging with relevant profiles. Consistent interaction builds visibility and trust.
• Content Strategy: Focus on creating scannable, engaging posts. Use white space, sparing bold text, and minimal emojis to guide readers’ eyes.
• Client Acquisition Through Content: Content alone won’t build a business. Combine engaging posts with warm, targeted outbound messaging to cultivate leads and relationships.
• Measuring Success: Depending on your phase of growth, track different LinkedIn metrics. For beginners, focus on impressions and connections. For businesses, track how posts lead to messages, calls, and clients.
• Common Mistakes: Avoid dense paragraphs and unnecessary hashtags. Ensure your posts are optimized for mobile readability.
• The Power of Relationships: Genuine networking—commenting thoughtfully and offering support—outperforms mass cold outreach strategies.

---

Timestamps:

• [00:00] – David’s LinkedIn morning routine and engagement tips
• [03:05] – ROI from LinkedIn and lead generation strategies
• [10:05] – Why content should be tailored for mobile readability
• [16:30] – The importance of warm outreach vs. cold DMs
• [24:10] – Key LinkedIn analytics for marketers to track
• [30:00] – Common LinkedIn post mistakes and best practices
• [36:08] – David’s new video newsletter and his vision for LinkedIn education

---

Resources Mentioned:

• David Young’s LinkedIn profile (David Young, MBA)
• David’s new landing page: davidjyoung.me

---

Connect with Marketing by Design

Stay inspired and level up your marketing career by following us here:

• LinkedIn: Marketing by Design
• Website: MBD

---

Help Us Grow

Enjoy this episode? Rate and review Marketing by Design on Apple Podcasts and Spotify to help more marketers discover us!

The text of this podcast summary was AI-generated.