March Luncheon: Jeni’s Splendid Marketing Plan
Don’t miss our next luncheon event on March 24 with Jill Moorhead, wholesale marketing director for Jeni’s Splendid Ice Creams. Jeni’s is hot, with its brand new HQ in the Arena District and tremendous growth, including its recently announced plans to open a shop in L.A. (Columbus Dispatch article)
Jill Moorhead has worked in the world of grocery marketing for more than 15 years. Today she is Wholesale Marketing Director at Jeni’s Splendid Ice Creams and Marketing Director at Eat Well Distribution. Jill will share her experience in the grocery world, focusing on marketing strategies that lead to success in the CPG (Consumer Packaged Goods) industry. She’ll also share stories of the challenges and successes in telling Jeni Britton Bauer’s unique story to 1600 retailers nationwide, providing a wide-open look into the daily life of a company changing the way consumers and retailers think about ice cream and other products.
Be there to hear from Jill and bring your questions (like how do they come up with those flavors?!)!
EVENT DETAILS:
Members: $25 // Non-members: $35 // Students: $15
Time: 11:30 – 1:00 pm
Location:
Franklin University Alumni Hall at Ross Auditorium
301 E. Rich Street
Columbus, OH, 43215
