MARCH 6: Fueling Marketing Innovation with OSU Atheltics’ Tracy Hedrick

Join AMA Columbus and Tracy Hedrick to talk about innovative marketing strategies from the perspective of helping manage one of the biggest sports brands in the country: OSU Athletics.

As the Chief Marketing Officer and Sr. Associate Athletic Director of OSU Athletics and Business Advancement, Tracy is uniquely positioned to discuss the latest approaches to navigating the marketing landscape. 

Topics in this wide-ranging conversation may touch on how to craft your career as a marketing leader, the growing profile of Ohio State women’s sports, handling messaging for a large public organization, new NCAA name-image-likeness rules, career mentorship in marketing and more.

Don’t miss this opportunity to learn from an expert about exciting developments in OSU Athletics and how your business can harness similar marketing techniques and tools. 

Get answers to your questions during an open Q&A session!

Tracy Hedrick will speak at the Ohio Chamber of Commerce Thursday, March 6, at 5:30PM.

Tracy Hedrick

Tracy Hedrick is the Chief Marketing Officer, storyteller, and visionary brand leader for THE Ohio State University Department of Athletics and Business Advancement. Tracy is also a Board Member and Speaker for Columbus Arena Sports & Entertainment. Tracy is also a Friends of the Library Trustee for Columbus Metropolitan Library.

Marketing Event Details

• 5:30 PM Thursday, March 6
• Ohio Chamber of Commerce 34 S. 3rd St. Columbus. OH 43215
• Drinks and Light Bites Provided
• Member and Student Tickets: $10
• Non-member Tickets: $15

Event posting by Clare Flanagan, AMA Events and Promotions Editor