
Don’t Waste Your Time on LinkedIn; Do This
In this episode, Allison dives deep into the nuances of LinkedIn usage, drawing from her experience as a corporate marketer turned successful freelance SEO writer. From avoiding time traps to implementing actionable strategies, here’s what every marketer needs to know.
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>The Common LinkedIn Time Traps
As Allison explained, LinkedIn can be both a tool for success and a black hole of wasted hours. Some of the most common unproductive habits include:
- Mindless Scrolling
Many users fall into the trap of consuming content without engaging meaningfully. “It’s easy to spend an hour just scrolling, commenting, and liking,” Allison noted, “but that doesn’t always translate to results.” - Over-Prioritizing Content Creation
While posting consistent content is important, Allison emphasized balancing content creation with outreach and engagement. Too much focus on writing posts can take away time from direct conversations that lead to client work. - Undefined Goals
Without clear objectives, it’s easy to lose focus. Allison’s advice: every action on LinkedIn should connect to your goals, whether it’s finding clients, building thought leadership, or networking.
What Actually Works: Allison’s LinkedIn Blueprint
For marketers looking to stand out on LinkedIn, Allison shared practical steps that deliver results:
- Focus on Niche Content
Allison’s success stems from her decision to focus on the nutrition and wellness niche, leveraging her 15 years of corporate experience in the field. “Your story sets you apart,” she explained. By tailoring your profile and content to a specific niche, you attract the right audience. - Engage with Purpose
Instead of aimlessly scrolling, Allison searches for niche-relevant keywords (e.g., “nutrition” or “wellness”) to find posts where her expertise can add value. She comments thoughtfully, builds connections, and identifies potential clients. - Warm Up Your Posts
Engagement drives visibility. Before publishing a post, Allison spends 10–15 minutes engaging with others’ content. This “warms up” the LinkedIn algorithm, ensuring her posts reach a larger audience. - Utilize LinkedIn Analytics
To refine her strategy, Allison regularly checks metrics like profile views and post impressions. Tracking performance helps identify what resonates with her audience and guides future content. - Consistency is Key
Whether posting daily or a few times a week, staying consistent builds visibility and credibility. For Allison, showing up regularly has opened unexpected opportunities, from client referrals to speaking engagements.
The Balancing Act: Content vs. Outreach
One of the biggest challenges Allison discussed is balancing long-term content strategy with immediate client outreach. Her advice? Define clear “buckets” for your time. Focus on outreach for short-term gains while strategically posting content to build long-term authority.
As Allison put it, “LinkedIn isn’t just a platform—it’s a privilege.” Her advice to marketers is simple but profound: take action. Whether you’re just starting or refining your strategy, the key is to show up consistently, share your expertise, and engage with your audience authentically.
Want to hear more of Allison’s insights? Tune in to this episode of Marketing by Design for the full conversation, and visit Allison on LinkedIn, her website at allisonditmer.com, or subscribe to her newsletter The Organic Freelancer for more tips.
The text summary of this post was generated with the help of AI.
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