Finding Marketing Jobs in Columbus, Ohio
[Estimated Reading Time: 6 minutes and 1 second] It’s a scary time to be a job hunter. Layoffs are crashing all around us. Endless reports continue to share the economy’s ongoing decay. But those things don’t stop your need to find work. If you want to...
Move Your Message – The Power Of Integrated Marketing
[Estimated reading time: 2 minutes, 11 seconds] In today’s world of Omni-channel marketing, every channel is at a marketers disposal – email, social media, mobile apps, search engine optimization, as well as traditional forms such as print, direct mail, TV, etc. Often marketers think in...
Minimal Brands, Maximal Noise
[Estimated reading time: 2 minutes, 31 seconds] There’s a design trend among a lot of brands right now. Take the company name and set it in a contemporary sans-serif typeface. Add a vibrant color palette -- maybe even one that’s bright and jarring. Cap it...
Three Steps to Building a Lead Gen Framework
[Estimated reading time: 2 minutes, 14 seconds] Do a quick Google search on ‘How to generate more leads’ and you’ll find a variety of articles offering advice on the best strategies and tactics. But, before even getting started, it’s really important to make sure you...
Breaking the Habit: Rethinking How You Present
[Estimated Read Time: 2 minutes, 22 seconds] As marketers, we sit through lots of presentations. And we create a lot of presentations. It becomes habitual to open PowerPoint and start placing the information we want to share with the audience. How many times can you recall when a...