Land That Job: Marketing Skills You Need to Move Up
Want to level up your marketing career and make more money?
If so, Dilara Casey, a marketing expert, career mentor, and author, can tell you how to get there.
In our chat, she shared simple tips on how to grow your career, build a personal brand, and keep your identity strong—no matter where you work.
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Find Your People and Grow Together
Dilara believes community is key to success in both fitness (she’s an avid fan of the Peloton) and careers.
“We’re all trying to solve the same problems,” she said. “When you put yourself out there with others who share your goals, it makes all the difference.”
For her, community means leaning on others for support, sharing ideas, and lifting each other up. Whether you’re tackling a new job hunt or perfecting your marketing strategy, finding the right people can take you further.
Keep Your Personal Brand Safe
Dilara warns marketers not to let their personal brand get swallowed up by their job.
“I can give 100% to my job without giving 100% of myself,” she said.
This advice is gold, especially if you’ve ever faced a layoff or career change. By creating content and projects that belong to you—not your company—you protect your identity and stay ready for whatever comes next.
Start Small and Stay Consistent
The biggest hurdle? Just getting started. Dilara shared her secret:
“I posted on TikTok and LinkedIn every day for 30 days to see what would happen. By the end, I had over 1,000 followers on TikTok. It’s all about small steps.”
You don’t need a big plan to start. Focus on one post, one connection, or one idea at a time. Before you know it, those small moves can turn into big wins.
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AI assisted in creating the text summary of the interview for this post.
