Awards Criteria
- Top score in each subcategory will get a subcategory award.
- Top three scores in each category will get the first, second & third place category awards.
- First place winner in each category will compete for the Grand AIM Award.
- Three overall student winners will be selected and honored.
- First place winners and Grand AIM winners will have their work showcased during the AIM Awards event.
Judging Criteria
Categories 1-6 (exception noted in 4h. Search Engine Marketing)
Entries in categories 1-6 will be judged based on 6 elements with 100 potential points. An entry must earn at least 40 points to be eligible for an award.
1. Situation Analysis [15 points possible]
Define the situation, target market or audience, plus relevant factors or challenges.
2. Strategy Statement [15 points possible]
Define the strategy based on the situation analysis.
3. Objectives [15 points possible]
Define the objectives. Show how they support the strategy statement; must be specific, timely and measurable.
4. Creative Content [25 points possible]
Demonstrate work that is unique or innovative with high aesthetic value. Describe how content supports the strategy.
5. Results [20 points possible]
Share results that show objectives have been, or are being, achieved. Metrics are beneficial.
6. Overall Impression [10 points possible]
The judge may comment on the overall feel of the entry.
Scoring Guide for Categories 1-6
Excellent (80‐100 points): Exceptional Strategic Definition with Excellent Results and Creative Content
Good (40‐79 points): Appropriate Strategic Definition with Effective Results and Creative Content
Fair (20‐39 points): Deficient Strategic Definition with Fair Results and Creative Content
Problematic (0-19 points) – Deficient Strategic Definition with Poor Results and Creative Content