Deloitte Strategist Shares How Marketers Can Use AI Creatively
Artificial Intelligence (AI) is reshaping how marketers work, and Sydney Stern Miller, Marketing Content Strategist at Deloitte, is leading the charge. A self-proclaimed advocate for efficiency and creativity, Sydney has mastered the art of integrating AI tools into her workflow. Her insights are a must-read for anyone looking to use AI to save time, boost creativity, and tackle those “I’ll-do-it-later” tasks.
Meet Sydney Stern-Miller
Sydney’s career blends marketing expertise with a passion for people and technology. She’s a content strategist at Deloitte, a neurodivergent trailblazer, and a thought leader in AI adoption. Beyond her professional accolades, she’s the author of I Love You Enough to Love Me, with proceeds going to charity. You can find her innovative takes on AI and marketing on LinkedIn or her AI Image Generation Instagram.
When I asked Sydney about her relationship with AI, her enthusiasm was contagious:
“Using AI every day helps me buy back time by automating tedious tasks, so I can focus on being creative and artistic. It’s a game-changer.”
How Sydney Leverages AI
Sydney emphasizes AI’s ability to automate the repetitive, freeing up mental bandwidth for strategic, creative work. Here’s how she approaches it:
1. Time-Saving Automation
Sydney shared how tools like ChatGPT handle time-consuming tasks so she can focus on creativity.
“I no longer procrastinate on boring tasks. AI handles them, so I can dive into what I love doing,” she explained.
2. Breaking Complex Work Into Steps
During our conversation, I asked Sydney how she approaches learning new strategies with AI. She walked me through her process:
“When I needed a YouTube strategy, I told ChatGPT to act as a seasoned marketer and guide me step by step. In a week, I had a strategy I was proud of.”
3. Making Learning Accessible
I also asked Sydney what advice she’d give to someone new to AI, and her response was straightforward:
“Ask AI one question a day. Over time, you’ll retrain your brain to think in prompts, and you’ll see its potential unfold.”
Sydney’s Tips for Getting Started
Sydney acknowledges that AI tools can feel intimidating at first but insists that anyone can use them effectively.
- Start Small: Use AI for simple tasks, like brainstorming or formatting.
- Experiment Daily: “Commit to asking your AI tool one question every day,” she advises.
- Explore Platforms: She loves tools like MidJourney for image creation and Claude for coding assistance.
AI: Not Just for Work
Sydney also finds joy in using AI creatively. She told me about experimenting with AI-generated images and even how she incorporates them into personal projects.
“The more I explore AI, the more I realize its potential to enrich not just work, but life. It’s like having an assistant who’s always ready to help.”
Her perspective made me think about the creative potential of these tools. Sydney even shared how platforms like MidJourney and Luma AI make artistic exploration more accessible than ever.
Final Thoughts
Sydney’s story underscores a critical shift in marketing: AI isn’t replacing creativity—it’s enabling it. By automating mundane tasks, marketers can focus on what truly matters—strategy, creativity, and growth.
Follow Sydney Stern Miller on LinkedIn for more tips and inspiration, and get started with AI today to reclaim your time and enjoy your work more.
Want to hear Sydney’s full conversation with Andy?
Listen to the latest episode of the Marketing by Design Podcast Powered by AMA, with the full shownotes and transcriptions, and guest links. AI assisted the creation of this post text.
