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2015 AIM Award Winners

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We congratulate all the winners of our 2015 Achievement in Marketing Awards! They were honored at a reception and dinner Jan. 21, 2016 at the OSU Ohio Union Performance Hall. Thank you to all who submitted their work. Watch for our 2016 Call for Entries next fall!

ADVERTISING

  • Print Advertising: Summerfield Advertising
  • Outdoor Advertising: Summerfield Advertising
  • Indoor Advertising: Summerfield Advertising
  • Collateral Material: Helios

Top Honorees in the Advertising Category:

  • Overall Winner: Helios for their Opioid Analgesics collateral materials. The AIM judges were impressed with the thought put into the shape of the piece and the creative use of color-coding.
  • Second Place: City of Columbus Division of Fire for their collateral materials
  • Third Place: Caster Connection for their brochure

BRANDING OR REBRANDING

This year, all entries in this category were in the Corporate Identity sub-category.

Top Honorees in the Branding or Rebranding Category:

  • Overall Winner: The Charles Penzone Salons for MAX THE SALON. The judges noted this entry as a great, timely brand identity.
  • Second Place: Summerfield Advertising for Capital Asset Management
  • Third Place: Summerfield Advertising for Oles & Associates

CONFERENCE, SPECIAL EVENT, OR TRADE SHOW

  • Event Marketing: Battelle for Kids for their Educators Connect for Success Conference
  • Booth or Display: Caster Connection for their trade show booth

Top Honorees in the Conference, Special Event, or Trade Show Category:

  • Overall Winner: Battelle for Kids for their Educators Connect for Success Conference
  • Second Place: Columbus Metropolitan Library for their 2014 Celebration of Learning
  • Third Place: Columbus State Community College for their Young Men of Color in STEM event promotions

ONLINE MARKETING

  • Website: Bricker & Eckler LLP
  • Online Advertising: Caster Connection for CC Peak
  • Email Marketing: Executive Women International Columbus Chapter
  • Social Media Marketing: Kappa Kappa Gamma
  • Interactive Marketing: Buckeye Interactive for Localtopia

Top honorees in the Online Marketing Category:

  • Overall Winner: Kappa Kappa Gamma for their social media marketing campaign. The judges praised this entry’s creative content.
  • Second Place: Bricker & Eckler LLP
  • Third Place: Cement Marketing for City of Dublin Convention & Visitors Bureau

PUBLISHING

Top Honorees in the Publishing Category:

  • First Place: Helios for their Annual Drug Trends Report, praised by the judges for its design, colors, and methods for making information easily digestible
  • Second Place: EWI Newsletter by Executive Women International Columbus Chapter
  • Third Place: City of Columbus Division of Fire for their quarterly newsletter publication

MARKETING CAMPAIGNS

  • Integrated Marketing Campaign: Columbus Metropolitan Library for their Summer Reading Club
  • New Product or Service Launch: Summerfield Advertising for Sbarro
  • Public Relations Campaign: RMD Advertising for Pork Rind Appreciation Day
  • Guerilla Marketing: Columbus Crew SC

Top Honorees in the Marketing Campaigns Category:

  • Overall Winner: Columbus Metropolitan Library for their Summer Reading Club
  • Second Place (three-way tie): RMD Advertising, Columbus Crew SC, and The Charles Penzone Salon

DESIGN ELEMENTS

  • Design Element/Logo: Battelle for Kids for Salt River Schools
  • Illustration: Summerfield Advertising for Doug Smith
  • Photography: Columbus Division of Fire
  • Cinematography or Video Production: New Vision Media Inc. for Compass Homes
  • Sound or Music: Columbus Crew SC

Top Honorees in the Design Elements Category:

  • Overall Winner: New Vision Media Inc. for Compass Homes. The judges noted that the narrative evoked emotion, bringing the audience to a vision of their own potential future and that the video was both thought out and executed well.
  • Second Place (a tie): Battelle for Kids for Salt River Schools, and Summerfield Advertising for Doug Smith

BEST IDEA REJECTED BY THE CLIENT

Overall Winner: Dynamit for their pitch for the Justice mobile application

GRAND AIM

There was a tie this year for overall highest score, called out by the judges for their well-measured results and creative content. Congratulations to Battelle for Kids for their Event Marketing entry for the Educators Connect for Success Conference, and to Kappa Kappa Gamma for their Social Media Marketing entry.