Assistant* Brand Manager [see Note] (Marketing)

August 1, 2013

Note

Though “Assistant” is the official title for this job, it is a quite senior position with a Fortune 1000 company, requiring extensive Brand Management knowledge and experience.

Responsibilities

Support the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations
Lead project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Company to deliver against project objectives
Assist with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
Work with internal and external creative resources to develop packaging, and A&P plans and materials that support key marketing initiatives, delivered on time and on budget.
Manage product introduction process through Company’s EPLC system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.
Liaise with operations on key product initiatives to ensure 100% product availability.
Manage project budgets to ensure delivery of brand EBITA.

Requirements

Bachelor’s Degree minimum, with a MBA with a concentration in Marketing strongly preferred.
1-3 years, with a combination of Sales/Marketing/Brand Management experience strongly preferred.
1-3 years experience in brand management at or for a consumer goods company.
Experience in media planning, advertising, creative and concept development strongly preferred.
Extensive project management experience and proven ability to multitask.

Term