ContentOps Launch adds Vital Service for Columbus Businesses

Central Ohio businesses looking for marketing services, vendors and employees need only to visit the Columbus Chapter of the American Marketing Association, now the organization has launched its ContentOps service.

ContentOps by AMA Columbus is a suite of information services, tools and communities providing marketing industry & employment intelligence in Central Ohio. ContentOps is the go-to resource for:

• Columbus marketers looking for jobs, employees, freelancers
• A directory for a frictionless agency/employee/freelancer search for Central Ohio businesses in need of marketing services.
• Hyperlocal industry intelligence/resources with a focus on connecting Columbus marketing professionals with Central Ohio hiring managers/clients
• AMA news and event information – including details and ticket links for valuable networking events, educational workshops and compelling speakers from the top of the field.

AMA Columbus President Chris Alexis said ContentOps is one way the current board is working to reinvigorate the organization, which has been steadily recovering members and volunteers since the 2020 pandemic.

“ContentOps is the way we’re realizing our vision for AMA Columbus in the digital space,” Chris said. “My singular focus for my term is to increase business for our members – whether it’s connecting agencies with clients, freelancers with skills workshops and networking events, or in-house marketers pursuing new employment opportunities.”

AMA Columbus Content VP Adam Townsend conceived and manages the project as the ContentOps Editor in Chief. He works with Communications VP and Managing Editor Jason Schmitz to program the newsletter. Adam, Jason and a team of volunteer marketing pros generate and promote the content.

“When Chris told me to focus on growing our digital presence and website traffic, I told him we’d need a team of volunteers to turn it around,” Adam said. “Within a month, I had seven ambitious professionals with a variety of useful skills. We worked together to conceive and execute our launch in just about 90 days. It’s a testament to Chris and the Board’s leadership and the dedication of our volunteer team.”

What Is ContentOps?

• The Marketing Directory by AMA Columbus: We’re building a verified and increasingly comprehensive list of Central Ohio marketing agencies and freelancers. We plan to expand into advertising and print shops in the future. This vital resource for the whole business community is powered by our generous sponsor Buckeye Innovation, a web and marketing solutions company that does amazing work for the AMA and all of its clients throughout Columbus. Don’t see your business? Add it here! (new listings are free until May 1, 2025; then restricted to members/sponsors only).

• The AMA Columbus Employment Network: Our parent AMA has a great national job board we’d highly recommend for placing job advertisements, but some local job boards like the legacy one on the AMA Columbus website have been struggling. That’s why our generous sponsor Dawson, a storied Columbus marketing and creative employment agency, has allowed us to reconfigure our local job services. We are anchoring them with an invite-only AMA candidate group on LinkedIn. It’s open to our members and sponsors like Dawson. Candidates can post their case studies and resumes to a curated audience of employers, and our sponsor-employers can post jobs in the group at-will.

• Intelligence and Trends: We use our platform to show you what marketing tactics are working in Central Ohio and what resources are available locally for businesses and marketing agencies. Our podcast partner Andy Milligan highlights a local marketing pro weekly on Marketing By Design. Our AMA Voices feature provides a validated forum for members to share opinions and knowledge with credibility. We also watch big moves in the market that may affect our members’ clients or employment – insider business profiles the mainstream local media doesn’t cover.

All this material is published on our website, and we curate our best offerings in a bi-weekly newsletter launching Jan. 21.

Anyone can sign up (please do), but our AMA members and sponsors get exclusive content and other benefits.

Want to supercharge your marketing career prospects? Join the AMA Columbus and volunteer! We currently need a sponsorship VP on the board, but there are a ton of other opportunities in a variety of areas. Shape your volunteer work with the AMA to build the skills you need for your career!